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Context Matters! - IAS Insider

Context Matters! - IAS Insider | The MarTech Alert | Scoop.it

Consumers prefer brands to target them based on their behaviour and context:
48% prefer contextually targeted ads
35% are receptive to ads based on their previous purchases 
34% want to be targeted based on their browsing history

 

Consumers are growing more aware of their data privacy online
87% are aware websites and apps collect and share their data for advertising purposes
67% are confident in the security of their data
50% believe the security of their data is their own responsibility

 

There remains resistance from consumers around the sharing and understanding of how their data is used :
62% are still clearing/deleting their browser history
61% would prefer a less targeted ad experience, rather than sharing their data
33% are not even aware of any data privacy regulations

CYDigital/marteq.io's insight:

There is a HUGE opportunity when providing contextually targeted ads, e.g., it's possible to send an ad while the consumer is looking at a competing item!

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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U.S. digital ad revenue stalls after a record haul of $125 billion in 2019: IAB Report | Ad Age

U.S. digital ad revenue stalls after a record haul of $125 billion in 2019: IAB Report | Ad Age | The MarTech Alert | Scoop.it
U.S. digital ad revenue grew to a record-breaking $125 billion in 2019, up 16 percent over the previous year, according to the Interactive Advertising Bureau’s twice-yearly report prepared by PwC.

Many fear that in 2020 the impact from a “perfect storm” of circumstances—the coronavirus pandemic, economic recession, the demise of third-party cookies and increased consumer privacy regulation—may lead to the first decline seen in U.S. digital ad revenue for more than a decade.

The IAB coupled its annual report with revenue figures for the first quarter of 2020, which showed 12 percent growth year on year, or about $31 billion. March, however, was “sharply impacted” by the coronavirus, the IAB says.

“The first quarter of 2020 revenues mark the slowest year-over-year quarter growth since 2010, when revenues increased 8.6 percent from the prior year,” according to the report. “Many companies are expecting a continuing negative impact to the second quarter and significant uncertainty as to the severity and duration to the quarters beyond.”
CYDigital/marteq.io's insight:

Inevitable and accelerated by the factors mentioned.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Unlock the Hidden Value of Your Data - HBR

Unlock the Hidden Value of Your Data - HBR | The MarTech Alert | Scoop.it
I outline four steps that could help organizations maximize their data assets for public good:
1) Develop methodologies to measure the value of data.
2) Develop structures to incentivize collaboration. 
3) Encourage data collaboratives. Data collaboratives are an emerging form of public-private partnership that enable sharing and co-creation of value. Data sharing must not become a vehicle for privacy violations or other risks to individual rights. Building trust is essential to fostering the benefits of sharing; it is therefore critical that strong privacy protections (e.g., in the form of anonymized, aggregated data) are built into the structure and governance of data collaboratives.
4) Identify and nurture data stewards. Data stewards are individuals or teams tasked with proactively initiating, facilitating, and coordinating sharing across organizations and sectors, with the goal of maximizing both the private monetary and public value of data assets. 
CYDigital/marteq.io's insight:

We strongly recommend a data collaborative with consumers, where they are the data stewards of their own data.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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SEC Commissioner Sees Increasing Demand for Cryptocurrency | Regulation - Bitcoin.com

SEC Commissioner Sees Increasing Demand for Cryptocurrency | Regulation - Bitcoin.com | The MarTech Alert | Scoop.it
Crypto-friendly commissioner with the U.S. Securities and Exchange Commission (SEC), Hester Peirce, said there is an increase in demand for cryptocurrency as investors seek to diversify their portfolios. The commissioner has been an avid proponent of the SEC approving bitcoin exchange-traded funds (ETFs).

We’re seeing more interest coming from institutional quarters than we have in the past. I think that will continue … as people are looking to diversify their portfolios, I think people are also likely to look more to the crypto space.‏‏‎

She elaborated, “As people are more comfortable working in a virtual world in every industry now, I think people are likely to turn more interest to the crypto space.” Peirce previously said even before the coronavirus pandemic that one major advantage of the cryptocurrency industry was that it brings together people from across the world and helps them work together virtually. Industry participants don’t have to be in the same place to be working together.
CYDigital/marteq.io's insight:

There continues to be a softening in the stance. But movement continues to be glacier-slow.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Kin launches ad network to help generate demand for its cryptocurrency - BetaKit

Kin launches ad network to help generate demand for its cryptocurrency - BetaKit | The MarTech Alert | Scoop.it
Digital cryptocurrency ecosystem Kin, an organization started by Kik, has launched an independent ad network that allows consumers to earn Kin in exchange for viewing advertisements.

The network would appear to operate as a form of incentivized advertising, a format currently used by many mobile entertainment apps, such as CandyCrush. Kin’s program allows app developers to reward users for viewing ads and create more impressions and awareness for advertisers. Kin said the goal is that this system would generate “real consumer and advertiser demand” for its cryptocurrency.

Over 5.5 million users are earning Kin each month across more than 50 apps, the cryptocurrency has achieved a level of scale that is attractive to advertisers.
CYDigital/marteq.io's insight:

Another proof point that cryptocurrency is a completely valid means to reward consumers.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Opinion: Why direct-to-consumer content is the next big influencer trend | Ad Age

Opinion: Why direct-to-consumer content is the next big influencer trend | Ad Age | The MarTech Alert | Scoop.it
And as brands cut back on spending and affiliate programs like Amazon cut commission rates, content creators are increasingly using subscription sites as part of a new revenue model: direct-to-consumer.

D-to-c influencer content bills at a small rate compared to the typical brand partnership, but creators with truly engaged fan bases are positioned to make bank. This also means that the days of buying fans may be limited; what good is a large audience of bots who won’t buy your work?

Influencers are in some ways defined by their relationship to brands, to a point where aspiring influencers will tag brands just for clout. But while the d-to-c trend is emerging, it could lead to an eventual shift away from a reliance on brand relationships.
CYDigital/marteq.io's insight:

The purchase of followers was always a panacea. 

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Bluecore raises $50M for its first-party, AI-based marketing automation tools - TechCrunch

Bluecore raises $50M for its first-party, AI-based marketing automation tools - TechCrunch | The MarTech Alert | Scoop.it
As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from direct marketing like email, social media, site activity and combines that with machine learning to make better predictions about who might want to buy what among its customers, is today announcing that it has raised $50 million.

The funding will be used to build the next generation of the Bluecore platform, expected later this year, which will tap into aggregated engagement data (but not actual browsing individuals) from “hundreds” of brands, which customers can combine with their own first-party data — based on consent-based, first-party customer IDs — to develop better targeting insights.
CYDigital/marteq.io's insight:

The sooner we all agree to move beyond cookies, the better.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Facebook Ad Rates Fall as Coronavirus Undermines Spending - WSJ

Facebook Ad Rates Fall as Coronavirus Undermines Spending - WSJ | The MarTech Alert | Scoop.it
Prices in Facebook’s ad auctions nonetheless plunged between February and March, according to executives at several companies that do business on the platform. The cost to put an ad in front of Facebook users 1,000 times in March dropped 15% to 20% from February, according to a recent analysis by one advertising holding company’s buying group.

The decline was 20% at 4C Insights Inc., a marketing technology company that helped brands manage $350 million in ad spending across major tech platforms including Facebook, Instagram and Twitter Inc. from January to March.

While prices were down, total ad spending on Facebook and Instagram through 4C was up 2% in March compared with February, Mr. Goldman added. Absent the pandemic, he said he would have expected month-to-month growth of at least 10%.

Facebook isn’t alone: The cost of 1,000 impressions fell 22% on Facebook sibling Instagram from February to March, Mr. Goldman said. YouTube, part of Alphabet Inc.’s Google, also saw a 15% to 20% drop in prices from February to March, according to the ad-holding buying group.
CYDigital/marteq.io's insight:

But spending continues to increase.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Why Smart Companies Are Giving Customers More Data Sloan Management Review

Why Smart Companies Are Giving Customers More Data Sloan Management Review | The MarTech Alert | Scoop.it

"Companies are data wrapping when they give data and analytics to customers as product features and customer experiences — such as spend categorizers, automatic sound optimizers, and shopper insights — with the goal of increasing a product’s value proposition. There are four key characteristics that make data wrapping distinctive:

  • The data analytics “users” are a company’s customers, not employees.
  • Product owners, not IT, lead the product road map because analytics must be developed as a part of the product’s overall feature and experience portfolio.
  • Economic returns result from a lift in sales, not from an internal business process improvement.
  • It’s risky; unless companies deliver accurate, valued data wrapping, they could confuse, irritate, offend, or drive away the customers they serve.


In a 2018 survey of 511 product managers by the MIT Center for Information Systems Research (CISR), 85% reported they were developing data analytics-based features or had deployed features to the marketplace. The research indicates that companies that get data wrapping right follow three steps that keep their efforts on track."

CYDigital/marteq.io's insight:

Data analytics as a competitive advantage.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Marketers still struggle to build a unified source of data - MarTech Today

Marketers still struggle to build a unified source of data - MarTech Today | The MarTech Alert | Scoop.it
The challenges outlined by Emily Hoffman, product marketing manager for Datorama, are often the result of disparate and siloed systems across not only the marketing organization, but businesses at large. Marketing efforts are spread across various channels — paid ads, social, email, etc. — without the technology or resources to effectively tie together the data from multichannel campaigns. Meanwhile, teams managing various data sets are just as divided with marketing, business intelligence, customer service groups and more all working within their individual silos.

“Marketers really need a transparent and holistic view to see what campaigns are most effective, how their content and offers are performing and how to understand all of their engagement,” said Hoffman, “And then, on the other side, transparency across teams is equally as important because it allows stakeholders to align and to ensure that every everyone is striving toward a shared goal.”

A Forrester report from last year backs up Hoffman’s claims, finding that marketing and business intelligence teams were often too siloed to maintain effective communication patterns, even though they relied on each other for day-to-day operations. (More recent research from Forrester found that less than 40% of customer experience executives even knew where all of their customer data was stored.)
CYDigital/marteq.io's insight:

From the adjacent post: the CDP is the core to your martech stack.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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6 Ways to Improve Your CDP Data Strategy - CMSwire

6 Ways to Improve Your CDP Data Strategy - CMSwire | The MarTech Alert | Scoop.it
The collection of marketing and technology software that a business uses is referred to as a martech stack. The CDP works in conjunction with the martech stack, but whether the CDP is at the core of the martech stack actually depends on many factors. Naras Eechambadi, founder and CEO of Quaero, expounded on this relationship, and stated that it “depends on the CDP’s particular focus, how a company chooses to leverage the CDP, and the company’s vertical, data maturation, size, etc. Some (not all) CDPs have the potential to be the core of a marketing stack, serving as the data orchestrator that brings in data from other martech systems that are collecting customer data while feeding all of the channel specific engagement systems, e.g. personalization, email or paid media.”

Typically, a CDP is designed to connect to the various data points that a business accumulates, but that connectivity also depends on whether a business is using off-the-shelf technology, or proprietary software.

Eechambadi explained this connectivity, as he stated that “CDPs usually have pre-built 2-way connectors to most common sources of customer information such as marketing clouds, tag managers, billing and ecommerce systems as well as paid media channels such as Google and Facebook. For proprietary software packages, most CDPs can add custom connectors where needed, although this may entail additional work and expense. They can, therefore, be customized to meet the specific requirements of each individual customer, although some CDPs are more flexible than others in this regard.”
CYDigital/marteq.io's insight:

CDPs should be the core of your martech stack.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Before you rip and replace another martech tool, it may be time to build a roadmap - Marketing Land

Before you rip and replace another martech tool, it may be time to build a roadmap - Marketing Land | The MarTech Alert | Scoop.it
A martech stack includes six functional areas: data gathering and storage, data quality, funnel management, process automation, reporting and analytics, and compliance. To be effective within these six areas, Ed King, CEO for the data orchestration platform Openprise, ascribes a maturity model for each, with five different levels of maturity — ranging from the “just getting started stage” where tools are implemented in an ad hock manner to level five where systems are well-oiled, integrated platforms designed to drive business outcomes.

In order gauge your maturity level for each of the six areas, martech teams must commit to an assessment — either internally or conducted by an outside consultancy — to discover where there are gaps in the technology stack and where tools overlap. According to a King, an effective assessment will help evaluate and justify new technology investments, as well as determine if existing martech contracts should be renewed.

“Once you have done an assessment — and picked the areas where you need to focus — the next thing is to start building your roadmap,” said King.
CYDigital/marteq.io's insight:

A similar approach to IT asset management.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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MTA is dead: Why marketers should adopt an agile marketing strategies - ClickZ

MTA is dead: Why marketers should adopt an agile marketing strategies - ClickZ | The MarTech Alert | Scoop.it
Now, with new privacy regulations hitting marketers — including the GDPR in the European Union and the CCPA Stateside, whereby consumers can “opt-out” —  as well as the latest versions of Chrome, Firefox, and Safari all blocking cookies and preventing fingerprinting, the precise tracking needed to deem MTA effective has serious chinks in its armor.
Opportunities abound for marketing teams who draw from the agile methodologies used by successful technology companies to chart successful paths forward by using agile processes & analytics providing advantages in speed, lower risks and improved measurement and intelligence.
When agile marketing efforts are put into place, both speed and flexibility are key. Knowing that getting to market first is a major advantage, agile marketing teams focus on the core offerings allowing them to get to market fastest, with fast and frequent campaign testing.
CYDigital/marteq.io's insight:

MTA: multi-touch attribution. 

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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evervault raises $16m Series A to ensure that everyone has data privacy - Irish Tech News

evervault raises $16m Series A to ensure that everyone has data privacy - Irish Tech News | The MarTech Alert | Scoop.it
evervault is the Dublin-based internet infrastructure company founded by Shane Curran. It has closed a $16 million Series A investment round led by Index Ventures. Existing partners Sequoia Capital, Kleiner Perkins and Frontline Ventures also participated — alongside angel investors including Dylan Field (CEO, Figma), Kevin Hartz (co-founder, Eventbrite), Olivier Pomel (CEO, Datadog) and Alex Stamos (former Chief Security Officer, Facebook). The new investment takes the total raised by the company to over $19m.

evervault is building the API for data privacy. The core API functionality is privacy cages, which empower developers to process highly sensitive data in a fundamentally new and better way which is simple, scalable and privacy-preserving. evervault allows companies to focus on doing what they do best: building their product.
CYDigital/marteq.io's insight:

Yet more justification that there is a distinct need to permit consumers to manage and control their own data.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Context Matters! - IAS Insider

Context Matters! - IAS Insider | The MarTech Alert | Scoop.it

Consumers prefer brands to target them based on their behaviour and context:
48% prefer contextually targeted ads
35% are receptive to ads based on their previous purchases 
34% want to be targeted based on their browsing history

 

Consumers are growing more aware of their data privacy online
87% are aware websites and apps collect and share their data for advertising purposes
67% are confident in the security of their data
50% believe the security of their data is their own responsibility

 

There remains resistance from consumers around the sharing and understanding of how their data is used :
62% are still clearing/deleting their browser history
61% would prefer a less targeted ad experience, rather than sharing their data
33% are not even aware of any data privacy regulations

CYDigital/marteq.io's insight:

There is a HUGE opportunity when providing contextually targeted ads, e.g., it's possible to send an ad while the consumer is looking at a competing item!

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Is Stablecoin the Next Big Thing in E-Commerce? - HBR

Is Stablecoin the Next Big Thing in E-Commerce? - HBR | The MarTech Alert | Scoop.it
A few years ago, if you had heard that the U.S. government might mint its own digital currency, you might have dismissed the idea as starry-eyed futurism — or, less charitably, a joke. Digital currencies, such as Bitcoin, were the purview of speculators and coders, not stodgy central bankers. But this winter, the Federal Reserve announced that it’s investigating the possibility of issuing its own digital coin. Speaking at Stanford, Federal Reserve Governor Lael Brainard noted that the “potential for digitalization to deliver greater value and convenience at lower cost” has piqued the interest of the traditionally risk-averse institution.

Digital payment services — powered by blockchain technology — could be the next great upheaval in global e-commerce growth. For that to come to pass, however, four conditions need to align: appropriate technology, consumer demand, corporate champions, and an amenable regulatory environment.

The question is how. For all the hype around blockchain — the open-source digital ledgers that many have argued will do everything from make cash obsolete to remake the global economy — it can sometimes seem like a solution looking for a problem. While it has found a place in niches such as supply chains and digital IDs, problems like price volatility and the need to comply with the existing regulatory framework have prevented mainstream adoption in currency. But now, one promising category of cryptocurrencies known as “stablecoins” seems poised to succeed where its predecessors failed. Uniquely positioned to act as a medium of exchange in e-commerce, stablecoins enhance both the efficiency and reach of e-commerce.
CYDigital/marteq.io's insight:

Not if, but when. State desire will drive the adoption on a nationwide basis, as there is a beginning clamor.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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CCPA Puts Consumers in Charge and the Regs Should Too - MarTech Series

CCPA Puts Consumers in Charge and the Regs Should Too - MarTech Series | The MarTech Alert | Scoop.it
In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of whether or not they opt-out of the sale of their information. But the most recent modifications to the regulatory language introduce certain ambiguity that some read as empowering third parties to make that choice for them, including a small group of browser operators. 

In the latest modification, the AG issued earlier this month, however, that last sentence was struck. On first reading, some privacy advocates and others, including myself, misread that to mean that the current “Do Not Track” settings would become the defacto “Do Not Sell” settings and have the power of law. On second reading that doesn’t seem to be the case because a prohibition on tracking and a prohibition on selling are two different things. 
CYDigital/marteq.io's insight:

This will shortly be addressed by CA.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Republican COVID-19 Privacy Bill Draws More Criticism - MediaPost

The COVID-19 Consumer Data Protection Act, introduced Thursday would generally require companies to obtain people's express consent before gathering data health, device, geolocation, or proximity, in order to trace the contacts of people diagnosed with the virus.

The bill also would require companies to either delete or “de-identify” all personally identifiable information when it is no longer being used for the COVID-19 outbreak.

Sponsors say the measure “would provide all Americans with more transparency, choice, and control over the collection and use of their personal health, device, geolocation, and proximity data,” and “hold businesses accountable to consumers if they use personal data to fight the COVID-19 pandemic.”

But critics say the proposed legislation has some broad exceptions that could undermine people's privacy. One of the biggest, according to advocacy group Free Press, is that the measure exempts employers from its mandates.
CYDigital/marteq.io's insight:

Pro or con, the legislation is yet another example as to how corporate privacy protection technologies and processes need to adapt on an ongoing basis. 

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Data Privacy and Data Security: Outsourcing to Third Parties and the Effect on Consumers, Companies, and the Cybersecurity Industry as a Whole - CPO Magazine

Data Privacy and Data Security: Outsourcing to Third Parties and the Effect on Consumers, Companies, and the Cybersecurity Industry as a Whole - CPO Magazine | The MarTech Alert | Scoop.it
Now, the savvy consumer monitors whether their Facebook profile is public or private, checks their credit card statement monthly, freezes their credit score, and uses a different password for their Amazon.com account than their bank account – all a sign that the common user is becoming more intelligent as a result of an increased awareness that their data is out there, their data is being stored, and their favorite merchant may not be paying close attention to whose hands that information is being passed off. This new-found awareness that data subjects have rights whether they pay for a service or not has put the global economy into a privacy recession. For the first time, companies are now scrambling to capture consent at every crossroad and keep pace through privacy policy updates in an effort to anticipate the next law restricting the use of consumer data. The extent of this market shift will continue to grow until the stakes for an organization, and their impact on consumers, are fully realized.
CYDigital/marteq.io's insight:

From a data privacy management standpoint for the company, the most effective, secure, least costly approach is to give consumers full control over their data. Under this paradigm, a complete corporate function would not need to be created and managed.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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New report shows consumers want privacy, are unaware of new data privacy regulations - Yahoo News

While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by Integral Ad Science (IAS), the global leader in digital ad verification. In the past two decades, the ability to collect consumer data online has revolutionized the field of digital advertising, but new privacy regulations in the US and worldwide have begun to restrict certain targeting strategies. To find out more, IAS surveyed 1,093 US consumers on their perceptions of targeted digital advertising practices and data collection.

A majority of consumers say they are taking responsibility for securing their data; 53% of consumers hold themselves most accountable for keeping their personal information secure, with only 36% holding websites and apps most responsible, and just 10% holding the government most accountable. More than half of consumers have taken action to help limit data collection when they are online, such as clearing their browser history or using a private or "incognito" window. Just 39% responded that they have used an ad-blocker while browsing online.
CYDigital/marteq.io's insight:

The lack of awareness of data privacy legislation is a government marketing problem, and not pertinent. What is important: that over half of consumer hold themselves responsible for keeping their information secure! This is a strong base to support the notion that consumers want to take some action to keep their information secure, so offering them the opportunity to capture and control all of their behavioral data will be well received.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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The Problem with Automating Data Privacy Technology

The Problem with Automating Data Privacy Technology | The MarTech Alert | Scoop.it
Managing complex and nuanced consumer rights requests presents a unique challenge for enterprises in today's regulated world of GDPR and CCPA. Here's why.
As privacy laws around the globe proliferate and evolve, company leaders must be careful not to approach privacy compliance as an item to check off a list. Instead of employing a reactive strategy built around ad hoc responses to new laws and amendments, organizations should deploy a more proactive approach. To do so, they'll need to develop scalable processes that ingrain privacy into how the company manages its data. A scalable approach to privacy can help conserve resources, including budget, and create a lasting competitive edge.

With privacy technology, the word "automated" as a descriptor is used a lot. Yet few business leaders understand what that word currently means and what it needs to mean if they wish to scale their compliance programs. Today's existing automation technologies can help automate rote activities or connect disparate systems via APIs to reduce the reliance on manual tasks. While this form of automation can help with a "check-the-box" approach to privacy compliance, it will not allow organizations to understand how and why data is moving across a company. Only through intelligent automation will organizations learn how to turn data into a strategic asset, helping make privacy decisions quickly to harness the power of data not just to drive compliance but also greater business success.
CYDigital/marteq.io's insight:

It's a constantly moving target, i.e., to adhere to the frequent changes in legislation, so at this relatively early stage of consumer data privacy, the marketer is constantly behind. The smartest approach? Let the consumer own their data.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Don't ignore data compliance when adding 3rd party marketing tools - MarTech Today

Don't ignore data compliance when adding 3rd party marketing tools - MarTech Today | The MarTech Alert | Scoop.it
Data management has been an ongoing issue for marketing and customer experience teams for some time. Last November, Forrester reported less than 40% of the customer data executives it surveyed knew where their company’s data was even stored. The primary issue? Inadequate data management processes — only 5.6% of Forrester’s survey respondents scored a “4” or higher on a scale of 1 to 5 when measuring the company’s data management maturity level.

“Do you know where your customer data is going? If you were to map all of the interactions on your website, do you actually know which third-parties are interacting with the user data on your website when it’s rendered in the browser?” asked Wallace. “As an organization, you are actually responsible and liable for non-compliance, even if it’s one of the third-party components that you’re utilizing, in terms of CCPA and GDPR.”

Data compliance goes beyond simply enforcing CCPA regulation measures — things like allowing website visitors the ability to opt-out of their data being sold to third-parties or the right to request a business delete their personal information. True compliance includes having a handle on your data management practices, from how you store and implement data internally to knowing what data you are sharing with third-party tools.
CYDigital/marteq.io's insight:

The easiest solution is to give the consumer complete and unabated control over their data, then to request permission to use some or all of that data.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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The State of the CDP. How Organizations Buy, Implement, and Use CDPs - Tealium

The State of the CDP. How Organizations Buy, Implement, and Use CDPs - Tealium | The MarTech Alert | Scoop.it
We asked over 300 U.S. marketing, analytics and data decision makers how they leverage CDPs today, the challenges they face with current vendors and their future plans for CDP technology. Download now to discover the key findings and how to:

Make sense of the CDP landscape
Use CDPs to break down internal silos
Prepare for the future of data orchestration
Set up your organization for data success
CYDigital/marteq.io's insight:

From Tealium, an established CDP provider. 

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Report: Forrester lists top email marketing platforms - CMO Australia

Report: Forrester lists top email marketing platforms - CMO Australia | The MarTech Alert | Scoop.it
The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering. 

Looking closer at the platforms and how they rated, the report put Zeta Global, Epsilon, Oracle and Cheetah Digital as leaders of the pack, while Salesforce, Dotdigital, Cordial, Acoustic, Adobe and Iterable are strong performers and Braze, Bluecore and Exponea are still found to be contenders. 
CYDigital/marteq.io's insight:

Not at all surprised to see Cheetah Digital named as a leader, and that has much to do with their acquisition of Way-In and its zero party data resources.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Policy Management: Choosing the Right Data Privacy Software, Part 1 - JD Supra

Policy Management: Choosing the Right Data Privacy Software, Part 1 - JD Supra | The MarTech Alert | Scoop.it
What capabilities should you search for?
A good Policy Management software solution will, first of all, provide multiple and up-to-date supporting document templates to allow your staff to create what’s required for a data privacy program. 

Employee understanding of policies and procedures is essential, but information overload can be a major roadblock to employee adoption of compliant behaviors. One way to ensure your employees get the information they need to remain compliant is to target the right segments of your workforce with only the information that’s appropriate to each of them, in the right language.

Your ability to assess and optimize your compliance program should be streamlined, too; the right solution should allow you to track attestations within your program, and make any changes required to improve compliance.

Furthermore, having the ability to automate reporting to enable early risk assessments and responses will reduce the number and cost of regulatory non-compliance incidents.

Ease of use is practically paramount, so both administrators and employees alike are able to work with the solution with minimal (or even no) training. This is important because most employees have difficulty with data privacy and cybersecurity issues; 75% of respondents in one survey struggled to understand any best practices in these areas, marking them at the “novice” or “risk” level.
CYDigital/marteq.io's insight:

Parts 2 and 3 can be found here: https://mitratech.com/resource-hub/blog/enterprise-content-management-data-privacy/  and https://www.jdsupra.com/legalnews/compliance-management-choosing-the-30216/

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Your CMS Is NSFW - HubSpot

Your CMS Is NSFW - HubSpot | The MarTech Alert | Scoop.it
Marketing leaders must coordinate with developers and IT teams to manage their website’s ecosystem, while ensuring frontline teams can make content updates and build pages. Layered on top of these considerations are a plethora of new technical requirements:

We need to connect our website with an ever-growing array of tools and technologies, via integrations, plugins, and custom development.
We need to use roles, permissions, and content partitioning to create clean workspaces for our teams as they become more specialized.
We need to ensure that site performance does not degrade as more visitors and more content expand our website’s footprint.
We need to personalize a rich end-to-end online experience for all of our website visitors, with capabilities like membership logins for customers, contextual content for leads, and ungated content for customers.
We need to be confident in our website’s security, incorporating functionality like SSO, SSL, and custom configured CDN to keep our business’s and our customers’ data safe.
CYDigital/marteq.io's insight:

Granted this is a post that promotes HubSpot's new CMS, however, the description of the need for a sensible CMS is absolutely valid and spot-on.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech

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