The MarTech Alert
990 views | +2 today
Follow
 
Scooped by CYDigital/marteq.io
onto The MarTech Alert
Scoop.it!

Report: Forrester lists top email marketing platforms - CMO Australia

Report: Forrester lists top email marketing platforms - CMO Australia | The MarTech Alert | Scoop.it
The latest report nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering. 

Looking closer at the platforms and how they rated, the report put Zeta Global, Epsilon, Oracle and Cheetah Digital as leaders of the pack, while Salesforce, Dotdigital, Cordial, Acoustic, Adobe and Iterable are strong performers and Braze, Bluecore and Exponea are still found to be contenders. 
CYDigital/marteq.ios insight:

Not at all surprised to see Cheetah Digital named as a leader, and that has much to do with their acquisition of Way-In and its zero party data resources.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

New Research Shows That Confusing Marketing Can Lead to Consumers Making More Informed Decisions - Meredith

New Research Shows That Confusing Marketing Can Lead to Consumers Making More Informed Decisions - Meredith | The MarTech Alert | Scoop.it
A buzzy product with flashy social media posts and clear descriptions may seem like the best way to market your product and get consumers to invest it in. However, a new study has found that advertisements with confusing language and a more chaotic layout can actually lead to consumers conducting more research on that product and ultimately making a more informed buying decision.

"Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use disfluent stimuli so that whatever people are choosing, they will like it once time has passed," explains co-author Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer Polytechnic Institute.

Researchers found that consumers believed the time they spent trying to understand an advertisement was part of a diligent, research-based decision. Ultimately, they were happier with the decision they made to choose a product because they believed they spent an adequate amount of time understanding a particular product.
CYDigital/marteq.ios insight:

No wonder those old Carvel Ice Cream commercials worked.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

'Cautiously Optimistic' — Agency Leaders Weigh Industry's Recovery Prospects - Provoke Media

'Cautiously Optimistic' — Agency Leaders Weigh Industry's Recovery Prospects - Provoke Media | The MarTech Alert | Scoop.it
Last week, PRovoke's latest global industry study revealed an improved business outlook for PR agencies and in-house communications departments. The research, carried out by PRovoke, ICCO, APACD and Stickybeak, attracted 437 respondents from across the globe — finding an overall upturn in business and budget sentiment compared to the first two waves of the survey. 

In general, the comments indicate a considerably more positive outlook than our last interrogation of agency views in April, which found an industry grappling with profound uncertainty amid the economic fallout and mental anxiety of a global pandemic. 

In particular, as reflected in the survey results, client budgets are in recovery mode — and have proven particularly resilient in such areas as crisis, corporate reputation, purpose and employee engagement.
CYDigital/marteq.ios insight:

If we get into a second wave of Covid-19, you can bank on a significant budget reduction effort driven by the CFO. It's a lock. And by the way, the data for new cases is not looking good these past 14 days.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How U.S. tech policy could change if Democrats win back the Senate - VentureBeat

How U.S. tech policy could change if Democrats win back the Senate - VentureBeat | The MarTech Alert | Scoop.it
The United States still lacks personal data privacy laws that would set ground rules for the way private companies treat data collected about individual consumers. General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in California are major steps toward strengthening such privacy protections.

Malkia Devich-Cyril, founder of Media Justice, says comprehensive data privacy reform is one type of legislation with a lot of bills on the table to draw inspiration from. The two most prominent in recent memory are the Consumer Online Privacy Rights Act (COPRA) and the Consumer Data Privacy Act (CDPA). The bills, put forward by Democrats and Republicans, respectively, protect privacy rights for individuals and grant more resources for Federal Trade Commission (FTC) regulators. A major difference between the two is that COPRA enshrines the private right of action, or the ability to sue an individual company like Facebook or Google when data privacy rights are violated on their platforms.
CYDigital/marteq.ios insight:

It'll get watered-down at the federal level, so the best bet is to align policies and procedures with the forthcoming CPRA.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Understanding the role of voice in martech - ClickZ

Understanding the role of voice in martech - ClickZ | The MarTech Alert | Scoop.it
  • Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020.
  • Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy.
  • 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses.
  • Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms.
CYDigital/marteq.ios insight:

FYI.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Mailchimp brings AI to the SMB market - MarTech Today

Mailchimp brings AI to the SMB market - MarTech Today | The MarTech Alert | Scoop.it
Mailchimp, the integrated marketing platform explicitly aimed at small businesses, today announced the release of Smart Platform, featuring a set of enhancements reflecting an investment in data science and AI.

New tools include Creative Assistant to automate content creation; dynamic recommendations—including personalized product recommendations—based on customer performance data, as well as global industry trends; and a new customer journey builder.
CYDigital/marteq.ios insight:

Finally, marketing automation comes to Mailchimp. But it's not AI.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

SAFE DATA Act Joins Crowded Field of Privacy Bills - Decipher

SAFE DATA Act Joins Crowded Field of Privacy Bills - Decipher | The MarTech Alert | Scoop.it
Four Republican senators have introduced a new privacy bill that is aimed at limiting corporate use of consumer data, but it is based on the outmoded idea of notice-and-consent and also would prevent states from passing their own privacy or data security laws.

The bill is the latest in what has become a deluge of privacy legislation in the current Congress, many of which share common traits and basic principles. Like many of the existing bills, the SAFE DATA Act introduced last week gives individuals the opportunity to see, correct, or delete data collected on them by companies and prohibits companies from refusing to provide goods or services to people who don’t agree to their privacy policies. However, the bill employs notice-and-consent as the basis for data collection, a notion that is considered ineffective for actually informing people about what data a provider is collecting and what options they have as a result. Few people take the time to read privacy policies and even if they do, the language is very difficult to decipher. 

While many of the provisions in the new bill are similar to those in existing bills, the SAFE DATA Act also includes a section that explicitly prohibits state legislatures from passing new privacy or data security laws, or from enforcing existing laws. The clause does not apply to state data-breach notification laws, however.
CYDigital/marteq.ios insight:

Won't happen, as there is a clear infringement on state's rights. But watch this space, especially if the Senate does not shift to the Dems.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Consumers want more control over how you use their data - Which-50

Consumers want more control over how you use their data - Which-50 | The MarTech Alert | Scoop.it
Consumers are taking more control of their personal data, and it is beholden on businesses to give them the tools they need to do that. Blaine Carter, Chief Information Security Officer of Franklin Covey, said that privacy and consent have become product differentiators. “We’ve seen that with Franklin Covey. We’ve seen a lot of customers who do want to feel like they can trust you with their information.”

Trust, consent, and a genuine value exchange sit at the heart of the new relationship between buyer and seller, he said. “When we’re talking about value exchange, we started rolling out features where we’re very honest and upfront with how we offer value in exchange for personal information.”

In the past, he said, it would have been rare for him to meet with the Chief Marketing Officer. Marketing always seemed to be too busy to meet with Information Security. Together, Marketing and Information Security understood that they really needed to be honest and upfront with how they were gathering information, as well as what kind of choices needed to be made.
CYDigital/marteq.ios insight:

Perfect example. It's happening, right now: consumers want control, but are willing to provide their data in exchange for a clearly delineated benefit. We have the solution.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What CCPA-affected businesses need to know about California’s next privacy initiative | ComplianceWeek

What CCPA-affected businesses need to know about California’s next privacy initiative | ComplianceWeek | The MarTech Alert | Scoop.it
Businesses with operations in California should expect their data privacy compliance obligations to get a lot more complicated next year. That’s because voters may choose to replace the California Consumer Privacy Act (CCPA)—the country’s only currently enacted data privacy law, which took effect Jan. 1—with the California Privacy Rights Act (CPRA). The Nov. 3 California state ballot asks voters to approve Proposition 24 and enact the CPRA. The law would expand the definition of sensitive personal information and add a host of new data collection, use, and storage compliance requirements for businesses, many of which are still struggling to comply with the CCPA.

In addition, Proposition 24 proposes to take regulation and enforcement of the CCPA away from the California Attorney General’s Office and place those functions in the hands of a new independent entity, the California Privacy Protection Agency (PPA).

While the CPRA would take effect Jan. 1, 2023, the new agency could begin work as soon as July 1, 2021, supported with $10 million a year in state funds. And that new agency would enforce the CCPA until the CPRA takes effect.
CYDigital/marteq.ios insight:

Consider CPRA, which will pass, to be as onerous as the GDPR. And with $10M budget, it will be enforceable via a staff of attorneys. NOTE: the new agency could start up next year, enforcing CCPA (which does not have a budget to ensure enforcement). You've been warned.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain study reveals potential benefits for digital advertisers | WARC

Blockchain study reveals potential benefits for digital advertisers | WARC | The MarTech Alert | Scoop.it
The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG).

“Collectively, 80% of impressions met the compliance criteria selected by each brand,” Jules Kendrick, MD UK & Europe for TAG reports. “Of the 20% that were not considered qualified, 10% of impressions had measurement or matching discrepancies, 6% were classified as high brand safety risk, 3% as non-measurable and 1% as suspicious.”
CYDigital/marteq.ios insight:

Blockchain used to measure qualified impressions! Incredibly helpful when ascertaining channel effectiveness.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6 Marketing Personalization Challenges That Prevent Scaling - CMSwire

6 Marketing Personalization Challenges That Prevent Scaling - CMSwire | The MarTech Alert | Scoop.it
Personalization is a vital and expected part of today’s customer experience but it doesn’t come without challenges. That said, by using an omnichannel strategy, eliminating silos, collecting data from both first-party and third-party sources while remaining compliant with regulations, and listening to customers, brands can deliver a personalized experience that will keep customers coming back for more.

CYDigital/marteq.ios insight:

Most importantly: collecting data from zero party efforts!

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

This decade's most important marketing question: What data rights do advertisers possess? - Search Engine Land

This decade's most important marketing question: What data rights do advertisers possess? - Search Engine Land | The MarTech Alert | Scoop.it
With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. 

Specifically, there seem to be three main reactions to this change: 

Those who believe that advertisers own the data outright, or at least the data is part of what they are paying for, and thus have every right to all data. These are the most likely to be outraged, as they believe their rights have been stripped away with decisions such as this.
Those who believe Google (or the platform) owns the data, and that advertisers are simply playing within the elected program. These are the most likely to ignore the recent hubbub (or even this article!) and simply believe that advertisers should roll with the changes.
Those somewhere in the middle. They may not have a hard and fast opinion on who does or does not own the data, but they also believe that advertisers do have certain rights and the platform cannot simply do what it wants without potential legal ramifications or oversight.
CYDigital/marteq.ios insight:

No, no and oh by the way, no. The right answer: the consumer owns the data, and that's advantageous to the marketer.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization - MarTech Series

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization - MarTech Series | The MarTech Alert | Scoop.it
Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content management platforms using Optimizely’s industry-leading experimentation platform.
CYDigital/marteq.ios insight:

...and the second announcement.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

New Optimizely and Amazon Personalize Integration - MarTech Series

New Optimizely and Amazon Personalize Integration - MarTech Series | The MarTech Alert | Scoop.it
Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine learning algorithms to drive greater customer engagement and revenue.

CYDigital/marteq.ios insight:

First announcement...

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Crate And Barrel: Personalizing Shopping - PYMNTS.com

Crate And Barrel: Personalizing Shopping - PYMNTS.com | The MarTech Alert | Scoop.it

Creating a robust omnichannel experience thus means retailers must stop thinking about various commerce channels as separate, Joan King, senior vice president of eCommerce for furniture and home goods retailer Crate and Barrel, said in a recent PYMNTS interview.

“Customers are definitely expecting that there is no difference in service when they shop and transact on different channels,” King explained.“So there is less and less tolerance [among customers] for having different policies in-store versus online, or different prices in-store versus online.”

Consumers are searching for more streamlined, consistent shopping experiences across the board. Retailers must therefore be sure they are hitting that mark, especially as any frustrations are likely to send potential buyers to more accommodating brands.

CYDigital/marteq.ios insight:

The headline is a bit of a misnomer, as the article focuses on merchandising and marketing consistency regardless of the channel. The article is behind a reg form.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Bed Bath & Beyond takes next step into personalization - Chain Store Age

Bed Bath & Beyond takes next step into personalization - Chain Store Age | The MarTech Alert | Scoop.it
The home furnishings retailer is deploying a range of platform solutions from Google Cloud as it looks to further personalize the shopping experience for customers, enhance fulfillment capacity, and optimize merchandise planning and demand forecasting. The company will implement Google Cloud technologies including BigQuery, Spanner, Google Compute Engine, and Google Kubernetes Engine, to establish a singular view of customer data across its portfolio of brands. Deloitte will serve as strategic transformation services partner. 

Bed Bath & Beyond will utilize Google Cloud BigQuery to grow its machine learning and analytics capabilities, in an initiative designed to enhance the ability to project future sales trends and, based on those projections, make instant, customer-centric decisions with real-time data. As a result, the company hopes to better serve the market with improved demand prediction and optimized inventory and merchandise planning. 

In addition, Bed Bath & Beyond wants to create a highly personalized, “omni-always” shopping experience with a more agile and predictive e-commerce platform. To that end, it will deploy Google Cloud AI solutions to support the entire shopping experience, from search navigation and checkout to delivery or pickup. The rollout is designed to provide enhanced fulfillment capabilities at a massive scale to optimize every aspect of the business, from demand forecasting to supply chain/logistics and the customer experience. 
CYDigital/marteq.ios insight:

Fully embracing Google solutions via Deloitte.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Web 3.0 Creates Value for Users, Not Platforms - Yahoo News

In the last few years, internet visionaries such as Tim Berners-Lee and scores of newcomers have been exploring the merits of a new internet built on some of these ideas as well as the principles of privacy and decentralization. This technological movement is now called “Web 3.0.”

Web 3.0 networks are powered by decentralized protocols. These protocols rely on and engineer the cooperation of their users to drive specific outcomes, whether that means running millions of programs (smart contracts) through the Ethereum decentralized computing platform or powering a truly decentralized data storage marketplace such as Filecoin.

Instead of relying on trusted intermediaries to coordinate users, Web 3.0 systems use mechanisms such as cryptographic proofs and economic incentives to guarantee users that the system is working as expected. As a result, Web 3.0 networks are trustworthy, yet decentralized. And because these projects succeed only if their users cooperate, their creators have strong incentives to align with their users’ best interests. 
CYDigital/marteq.ios insight:

Best description of Web 3.0 that I've seen. Lock this one in.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Get Started With Account-Based Marketing in 8 Steps | CustomerThink

How to Get Started With Account-Based Marketing in 8 Steps | CustomerThink | The MarTech Alert | Scoop.it
  • Start Small and Design for Scale
  • Coordinate with Sales and Other Key Players from the Beginning
  • Evaluate Marketing Technology You’ll Need
  • Clean Up Your Data
  • Get Your Content Ready for ABM
  • Embrace Personalization
  • Embrace Intent
    When an individual downloads an ebook, does it mean the entire buying committee of that company is ready to purchase? Maybe… or maybe not. Digital body language can mean very different things at different times, for different people, for different pieces of content or phases of the buyer’s journey. That’s where intent analysis comes in. This is the new technology many ABM marketers are investing in now. Intent comes up in many studies as being a powerful way to know which accounts are worth flagging or worth the immediate attention of Sales or a Sales Development Representative (SDR).
  • Get Your ABM Measurement Right
CYDigital/marteq.ios insight:

A well-researched article, recommended for those new to ABM. Embracing intent is tricky. Personalization is inherent.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Value of Data From a Consumer Perspective - Security Boulevard

The Value of Data From a Consumer Perspective - Security Boulevard | The MarTech Alert | Scoop.it
A new consensus is emerging about the value of data. It carries immense potential in supporting analytics, personalization and other imperatives. Today’s consumers, especially younger individuals, increasingly expect products and services tailored to their needs. One survey found that 70% of customers say understanding how they use products and services is very important to winning their business. In fact, data is becoming so important that in many ways it can be considered an emerging currency.

As new data privacy laws emerge and people become more aware about the use and value of their data, the responsibilities of data collectors are increasing. Fundamental to the value of data is maintaining its security and integrity. Implementing proactive security measures such as public key infrastructure (PKI) can be a crucial foundation to safeguard data. PKI uses digital certificates to encrypt data in transit; authenticate devices to users, servers and other devices; and ensure that only authorized and signed code runs on the device to prevent malware and other attacks. PKI helps identify users and their devices to provide important protection.

Looking beyond technology, transparency is another key responsibility. Consumers must remain informed and demand greater transparency into how their data is being used. Businesses and manufacturers should build security and transparent collection of data into their practices. At the same time, companies should inform their customers of the processes used to keep them safe. Together, businesses and the consumers they serve can succeed in protecting the confidentiality and integrity of data, as it becomes more valuable in our dynamic, data-driven world.
CYDigital/marteq.ios insight:
  1. Give consumers the means to own their data*
  2. Exchange digital rewards with consumers to access their data
  3. Win their business

 

Simple. 

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

 

*We have the solution.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Less Is More: Dealing With 2020's Marketing Budget Challenges - CMSwire

Less Is More: Dealing With 2020's Marketing Budget Challenges - CMSwire | The MarTech Alert | Scoop.it
If your budget has already been cut, it’s important that you do all you can to protect against further cuts by justifying the value of marketing investments to the enterprise, and squeezing the most value from the remaining budget you have. In fact, even if your budget has not been cut, these are essential steps to take, minimizing the threat of potential future cuts and maximizing value. 

This is the essence of marketing cost optimization. While the natural response to budget cuts may be to slice away at budget line items, Gartner recommends a programmatic approach, which looks at optimizing all elements across marketing’s operational mix: labor, agencies, technology and channels. To do this, CMOs need to answer three fundamental questions:

How do I prove the value of the marketing investments I need to protect?
How do I identify the costs I can afford to cut?
How do I optimize marketing costs to drive greater ROI? 
CYDigital/marteq.ios insight:

From the author of the August Gartner report.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Gather is Democratizing the Internet With Decentralized Incentivization - Influencive

How Gather is Democratizing the Internet With Decentralized Incentivization - Influencive | The MarTech Alert | Scoop.it
Thanks to blockchain and distributed technology, it is now possible to financially reward viewers for visiting websites and using applications. By opting in to Gather’s hardware layer, visitors can loan their spare computing power whilst on the website/app. As the user spends time on the website/app, value is generated through the network’s application layer, with payouts in Bitcoin, GTH or local fiat currency.

The powerful effect of this tangible level of incentivization cannot be overstated. By simply visiting a website or using an app, opting-in, and reading or viewing content, the reader is compensated with money. Not points. Not e-books. Cold, hard (digital) cash. It gets better. The more time you spend relaxing and reading your favorite Gather-compatible websites, the more money you make.
CYDigital/marteq.ios insight:

Add to this your own loyalty program using your own digital rewards system. It's a powerful value prop.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Demand Spring Releases Results of Marketing Technology Survey - MarTech Series

Demand Spring Releases Results of Marketing Technology Survey - MarTech Series | The MarTech Alert | Scoop.it
Based on responses from marketing professionals, the survey uncovered a number of key findings, including:

67% of marketers have been negatively impacted by the pandemic

36% of marketers have experienced cuts to their martech budget

24% of organizations cancelled martech subscriptions deeming them ‘non-essential’

One of the most interesting findings relates to additional martech investment, with 43% of organizations indicating that they have added new tools to their martech stack. Reasons for these additional investments include supporting business growth, supporting a shift to digital marketing, transitioning to an online business model, and managing new demands for services.
CYDigital/marteq.ios insight:

Very much in alignment with the recent Gartner survey results.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A Guide to B2B Lead Qualification | MarketingProfs

A Guide to B2B Lead Qualification | MarketingProfs | The MarTech Alert | Scoop.it
CYDigital/marteq.ios insight:

Courtesy of Spiralytics.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season - MarTech Series

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season - MarTech Series | The MarTech Alert | Scoop.it
Shoppers are going increasingly digital and their expectations around personalization are also increasing. Personalization motivates purchases with nearly half (49 percent) saying they will be more likely to purchase from retailers who send personalized content and/or offers this holiday season. Receipt of irrelevant offers is for the second year in this survey, a top consumer frustration. Today’s consumer sees being understood by a brand as table stakes. In the survey, 82 percent of respondents expect that retailers will be able to accommodate preferences and expectations.

Brands that can get personalization right will be rewarded, with consumers highly likely (70 percent) to purchase exclusively from brands that show they understand them. Two-thirds of respondents say they want retailers to make the personalization consistent and frictionless, no matter the channel. They want the same understanding from a company whether shopping on a website, in-store, via a mobile app, or reaching a call center.
CYDigital/marteq.ios insight:

Here's a thought: give consumers complete control over their data, including providing them with a means to capture their data, then ask their permission to access it in exchange for a digital reward. Can't get any more personalized than that.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Two New Guidelines by the EDPB: Targeting of Social Media Users and the Concepts of Controllers and Processors - Lexology

Two New Guidelines by the EDPB: Targeting of Social Media Users and the Concepts of Controllers and Processors - Lexology | The MarTech Alert | Scoop.it
The new guidelines on targeting of social media analyses the various actors which are involved in targeting, which are divided to four categories: social media providers, social media users, targeters and other actors, such as data brokers and ad exchanges, which may be involved in the targeting process.

The main purpose of the guidelines is to clarify the roles and responsibilities of the social media providers and the targeters. In many cases both parties would be defined as joint controllers. The importance of correctly identifying these roles and responsibilities has been emphasized in judgements of the European Union's Court of Justice.

Three different mechanisms of targeting are addressed by the guidelines. The first is targeting on the basis of data provided by the user. The second mechanism is targeting based on the basis of observed data, which includes data that is provided by the user through the use of a service or device, or data that is collected by third parties. This category includes the use of technical measures such as pixels. The third mechanism is targeting based on inferred data. Profiling is typically involved in this mechanism, and assessment of automated decision making must be conducted to define whether it leads to legal or similarly significant effects.
CYDigital/marteq.ios insight:

GDPR constantly evolving. Note what's happening, and you have to assume the same will occur stateside.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Three Ways Marketers Apply Automation for SEO - MarTech Cube

Three Ways Marketers Apply Automation for SEO - MarTech Cube | The MarTech Alert | Scoop.it
SEO nowadays is all data driven, therefore there is no single strategy that works, SEO experts often rely on all of the above to save valuable time: web scraping, keyword research, and monitoring results can be easier with the help of SEO tools and bots.

CYDigital/marteq.ios insight:

Most likely your outside or in-house provider are using such tools. But if not...

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.