The MarTech Alert
546 views | +12 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

How to get consumers to say ‘I do’ to sharing data - Inside FMCG

How to get consumers to say ‘I do’ to sharing data - Inside FMCG | The MarTech Alert | Scoop.it
So how should brands go about collecting ‘zero-party’ data? It starts with establishing what type of information you need from the consumer and why.

“Consumers want to know why you’re engaging with them; consent is really important. Secondly, they want to know what data you want. If you don’t explain why, there’s no reason why the consumer will give you their data,” Loizou explains.

Critically, consumers need to understand what’s in it for them.

“We call it the ‘value exchange’. The first thing a customer is asking themselves is ‘’what’s in it for me? There has to be some form of exclusivity, some form of gamification or interactivity. Consumers are receiving something — a discount, an experience, exclusive access, a giveaway, etc. — in exchange for their data.”
CYDigital/marteq.ios insight:

Show value, e.g., a reward, and consumers will share data. Studies prove this to be the case.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A world without third-party data: The end of personalized marketing? - ClickZ

A world without third-party data: The end of personalized marketing? - ClickZ | The MarTech Alert | Scoop.it
• Apple Safari just announced it has blocked all third-party cookies as of March 2020, beating Google Chrome’s announcement that it will phase out third-party cookies by 2022.
• Data collection and use as we know it is changing rapidly, and it behooves savvy marketers to get ahead of the inevitable restricted access to third-party data and find other ways to get the data they need.
• Companies still have access to first-party data, which is data collected by a company on its website for its own use. The only restriction here is that the company must follow privacy regulations for ensuring transparency, right to correct, delete, etc.
• Zero-party data is data that a customer voluntarily and knowingly shares with a company. It might include preferences, intent or interest, or self-classification/identification within a particular group.
• The key to zero-party data is that the consumer has total control over what information he/she/they gives a brand. It is completely transparent and therefore there is no confusion over permission.
• A more transparent, helpful approach of asking for information to tailor customer experiences (in a user-friendly, conversational manner) will not only result in more accurate data, but potentially in stronger, more trusting and mutually beneficial relationships with customers.
CYDigital/marteq.ios insight:

Not the end of personalized marketing, but significantly improved personalized marketing when the consumer is given complete control over their data, and is willing to share it for a reward.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

linda tonui's curator insight, June 28, 5:08 AM
Black Iberian Pig For Sale
 
 
Rated 5.00 out of 5 based on 1customer rating

$150.00 – $910.00

Buy Fully Grown Iberian Pig Online

In the production of Iberian ham, not only the breed is important, but also the process of breeding the animal. Although in theory all pigs are used to make ham, only the so-called white pig and the Iberian pig are used to make a ham. Buy Iberian Pig Online at Kentucky Cattle Range USA.

Shipping available worldwide

Boars or Gilts: 6 to 9 months old

Size: 600 – 900

Piglets: 7 to 12 weeks old approx 40- 50 pounds

Size: 70 – 180

Butchering costs paid by purchaser, I have a custom butcher that I use in Kentucky. Delivery to them is included in the price. I will deliver to your own butcher, there will be an additional charge beyond 20 miles.

Quantity   Choose an option   1 pregnant sow,   1 boar,   1 piglets ,   1 gilt  
Quantity
 ADD TO CART
 
 
 
Black Iberian Pig For Sale

The Iberian pig is an animal of the porcine breed, the name also applies to varieties belonging to what is known as the “Iberian trunk”, which includes black and red, furry or hairless breeds. The Iberian pigs, predominant in the Iberian Peninsula shared between Spain and Portugal, are highly appreciated animals in the gastronomic sector as they produce the famous Iberian ham and different types of sausages. Black Iberian Pig For sale in USA at Kentucky Cattle Range.

The Iberian pig 

The Iberian pig is a unique species with characteristics that differentiate it from other animals of the same species, such as the ability to infiltrate fat in the muscle. Physically speaking, these animals have a well-proportioned head and a pointed muzzle. Unlike other types of pigs, the Iberian has a powerful neck, a drooping dewlap, medium-sized ears in the form of a visor and a large belly. Its extremities, the ones we are most interested in when talking about ham, are thin.

The Iberian pigs, as their name suggests, belong to a breed native to the Iberian Peninsula, located between Spain and Portugal, where there are two groups of breeds listed below:

  • Celtic pig (practically extinct)
  • Iberian Pig
  • Size:

    Medium to large animals, around 600 – 900 pounds at maturity.

    Temperament:

    Excellent disposition. Friendly and curious.

    • Iberian black layer, which includes the varieties Lampiño and Entrepelado.
    • Iberian red layer, which includes the varieties Retinta or Colorada, Rubia de Cádiz, Manchanda de Jabugo and Torbiscal.

The most widely used variety in the world of ham is Retinta or Colorada which, in addition to being very prolific, allows for greater use after slaughtering the animal. So, the most important thing to know is that the Iberian pig is a native breed of animal. Its physiological capacity to store fat between muscles makes it have a high gastronomic value. The Iberian pigs are the only pigs in the world from which it is possible to obtain Iberian ham, a product with a very particular aroma, flavor and texture, also healthy and nutritious.

Iberian Ham and products

In the production of Iberian ham, not only the breed (which is fundamental) is important, but also the process of breeding the animal. Although in theory all pigs are used to make ham, only the so-called white pig and the Iberian pig are used to make a ham. The latter is the key piece in the production of Iberian ham. The different types of ham and Iberian products are given by the percentage of purity of the animal’s breed and the food it has fed on.

Buy Black Iberian Pig Online and Pay with Paypal

We Import this Black Spanish Iberian pig and raised them here in the USA, We are among the few breeders of this great species in the united state. We offer the best prices as seen above and we are willing to negotiate prices base on the largeness of our client’s order as well as the means of payment chosen. Pay with bitcoin and get a 10% cut on the sale price. Buy your Iberian pig now for ham and for breeding.

 https://www.kentuckycattlerange.us/product/black-iberian-pig-for-sale/

https://www.kentuckycattlerange.us/product/black-iberian-pig-for-sale/

https://www.kentuckycattlerange.us/product/black-iberian-pig-for-sale/

 https://www.kentuckycattlerange.us/product/black-iberian-pig-for-sale/

https://kentuckycattlerange.us/en/product/alpine-goats-for-sale/

Scooped by CYDigital/marteq.io
Scoop.it!

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority | The MarTech Alert | Scoop.it
How much of your job can you do without having access to unencrypted data? For example, in the marketing research space, there are vendors for survey respondents, reporting tools and survey platforms that operate as intermediaries between the consumer/research participant and the research organization (a brand or agency). This service can actually be provided without having direct access to any unencrypted data, and without drawing from a centralized database. This is analogous to apps like WhatsApp where end-to-end encryption is utilized to ensure secure communication. Any entity that potentially handles any sensitive data, including user and health data, can benefit from employing these techniques to ensure data is protected and unnecessary liability is avoided. Fortunately, along with the interest in blockchain and bitcoin technologies, we’ve seen considerable advancement in cryptographic techniques which enable new opportunities for secure communication.
No comment yet.