A recent survey of 200 U.S. advertiser and agency video decision-makers finds them reporting that 55% of video advertising budgets are allocated to audience-based buys, versus 45% to traditional demo buys — with little expectation of any significant shift in that ratio in the next year. 

But one in five don’t think they’re reaching the right audiences very effectively, and on average, respondents estimate that their video ads aren’t relevant to one in three of consumers reached. 

80% said that reaching the right audience is the most important step in delivering a relevant video ad experience, but just 21% said they’re completing each step in reaching audiences effectively. 

Blockchain and AI are now widely used by enterprises to improve their internal processes and products. In a dedicated analysis for Cointelegraph, Julia Magas wrote that by being able to continuously analyze data under a strict protocol required for achieving desired results, AI leads the way by allowing data to be properly stratified and shared.

Blockchain lends its characteristics to make sure the data is handled in an environment that is safe from external interference, as well as tampering of data ownership and sequence.