The Marteq Alert
3.2K views | +3 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience  - MediaPost

Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience  - MediaPost | The Marteq Alert | Scoop.it
A recent survey of 200 U.S. advertiser and agency video decision-makers finds them reporting that 55% of video advertising budgets are allocated to audience-based buys, versus 45% to traditional demo buys — with little expectation of any significant shift in that ratio in the next year. 

But one in five don’t think they’re reaching the right audiences very effectively, and on average, respondents estimate that their video ads aren’t relevant to one in three of consumers reached. 

80% said that reaching the right audience is the most important step in delivering a relevant video ad experience, but just 21% said they’re completing each step in reaching audiences effectively. 
CYDigital/marteq.ios insight:

What wastage! 

 

The level of efficacy is far greater when there is delivery at the right time to the right person...especially when the consumer is open to receipt of the message. That's our goal with the Marteq application: the right message at the right time to the right person.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Firm Explores Blockchain to Fight Deepfake Videos - Cointelegraph

Firm Explores Blockchain to Fight Deepfake Videos - Cointelegraph | The Marteq Alert | Scoop.it
Blockchain and AI are now widely used by enterprises to improve their internal processes and products. In a dedicated analysis for Cointelegraph, Julia Magas wrote that by being able to continuously analyze data under a strict protocol required for achieving desired results, AI leads the way by allowing data to be properly stratified and shared.

Blockchain lends its characteristics to make sure the data is handled in an environment that is safe from external interference, as well as tampering of data ownership and sequence.
CYDigital/marteq.ios insight:

Yet another example of how blockchain is used to secure data ownership. Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7

No comment yet.