A recent survey of 200 U.S. advertiser and agency video decision-makers finds them reporting that 55% of video advertising budgets are allocated to audience-based buys, versus 45% to traditional demo buys — with little expectation of any significant shift in that ratio in the next year.
But one in five don’t think they’re reaching the right audiences very effectively, and on average, respondents estimate that their video ads aren’t relevant to one in three of consumers reached.
80% said that reaching the right audience is the most important step in delivering a relevant video ad experience, but just 21% said they’re completing each step in reaching audiences effectively.
What wastage!
The level of efficacy is far greater when there is delivery at the right time to the right person...especially when the consumer is open to receipt of the message. That's our goal with the Marteq application: the right message at the right time to the right person.
See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing