The MarTech Alert
1.0K views | +16 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain: the Key to Realizing the Digital Industrial Revolution - Forkast News

Blockchain: the Key to Realizing the Digital Industrial Revolution - Forkast News | The MarTech Alert | Scoop.it
With blockchain’s inherent immutability and multi-party credibility, the technology has the potential to help transform traditional industries by linking up valuable assets such as medical receipts, commercial invoices, electronic contracts, warehouse bills, and digital identities.

Blockchain is also able to record the complete process of information flows between parties, significantly eliminate friction and the potential for fraud, and help individuals, companies and all of society become dramatically more efficient than before.    

Blockchain technology has already been explored and deployed by many other industries as well. Banking, insurance, investment management, and other financial services providers are using blockchain for digital certification and protection.

The applications of blockchain technologies are significantly enhancing the digital capabilities in our work and everyday life. By fostering greater trust and efficiency, blockchain technologies not only increase productivity but will also surely reshape the relationships between individuals and businesses and lead us to a real digital economy. For the billions of people and tens of billions of smart devices, that could mean hundreds of billions of smart contracts operating automatically and enabling global synergy significantly.
CYDigital/marteq.ios insight:

Note the attributes blockchain brings to the table.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

5 Blockchain-Based Trends That Are Going To Boom in 2020 - Steem Experts

5 Blockchain-Based Trends That Are Going To Boom in 2020 - Steem Experts | The MarTech Alert | Scoop.it
Nations Will Introduce Their Own Cryptocurrencies
We can expect that all governments will finally accept the blockchain-based currency by 2020. This will be due to potential advantages for public services. In 2018, Venezuela launched its national cryptocurrency petro that is backed by the country’s oil and mineral reserves.

The world will switch to digital currencies because 2020 will be the starting point for the development of national cryptocurrency. Soon, blockchain will lead the world away from payment cards and even more so from cash.

Blockchain Will Protect Content
Cybercrime is a serious issue for all the organizations & agencies all around the world & experts say that in 2021 cybercrime may cost $ 6 trillion. But blockchain can be an antidote against the cybercrime.

Placing content on blockchain can ensure full automation & security of distribution processes, blocking illegal content download, increased protection against hacking, transfer of content only to those users that have paid, & many-many more benefits.
CYDigital/marteq.ios insight:

Content protection is another example of where blockchain can help.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What's Blockchain Actually Good for, Anyway? For Now, Not Much | WIRED

For a while, blockchain was seen as a panacea, says Andrew Stevens, a Gartner analyst who coauthored the “blockchain fatigue” study. Stevens’ team focused on projects that touted blockchain as a way to identify fraudulent and tainted goods in supply chains. They predicted 90 percent of those projects would eventually stall. Blockchain evangelizers were finding that supply chains more complex than expected, and that blockchain offered no ready-made solutions. When it comes to mission-critical blockchain projects, “there are no deployments across any supply chains,” he says.

But Stevens says the concept of blockchains may yet prove useful as a way to get competitors and other distrustful parties to share data and tools. He compares it to early internet experiments, before anyone knew if the internet would catch on. Even if such projects start as a marketing ploy, they can spark corporate bureaucrats to gamble on initiatives and partnerships they otherwise wouldn’t.
CYDigital/marteq.ios insight:

Great article, and as it usually is with a breakthrough, it's a technology looking for an application. Having said that, we have that application geared towards Marketers, and it breaks the digital conglomerate hegemony.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

New Balance Athletics Inc. Launches a Pilot Project Based on Distributed Ledger Blockchain Technology - CryptoNewz

New Balance Athletics Inc. Launches a Pilot Project Based on Distributed Ledger Blockchain Technology - CryptoNewz | The MarTech Alert | Scoop.it
According to the latest information, the New Balance Realchain network will be launched in alignment with the unveiling of OMN1S shoes on Friday. The project will help the new clients to record their shoes’ ownership on the decentralized chain. The purchasers of the OMN1S shoes will be given a Realchain card, which will be studded with an identity and security chip. After receiving their pair of basketball shoes, the owner can scroll through the New Balance app for scanning a QR code imprinted on the Realchain card. Also, one needs to scan the chip embedded within the card to get their shoe pair authenticated on the IOHK Cardano blockchain network.

The customers need to enter a code given on the tongue of the shoes into the app for claiming their ownership. By doing this, the particular person will be entitled to secured ownership of the shoes recorded on the New Balance Realchain platform.
CYDigital/marteq.ios insight:

Another brilliant way to apply blockchain, as it aids another level of exclusivity.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech

No comment yet.