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Jack Dorsey Details Twitter’s Blockchain Strategy at Oslo Freedom Forum | Nasdaq

When Twitter and Square CEO Jack Dorsey spoke at the virtual Oslo Freedom Forum 2020 on Friday, he said blockchain technology is the future of Twitter. 

"Blockchain and bitcoin point to a future, point to a world, where content exists forever," Dorsey said. "We're not in the content hosting business anymore, we're in the discovery business.

In short, Dorsey expects the nonprofit Blue Sky to create an open Twitter protocol, which users can contribute to and access data from instead of a centralized service where the social media platform hosts content on its website.
CYDigital/marteq.ios insight:

A declaration that should pave the way for many others to follow. Blockchain offers so much to the marketer.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Twitter under FTC investigation for alleged misuse of user data - CNET

Twitter under FTC investigation for alleged misuse of user data - CNET | The MarTech Alert | Scoop.it
The investigation apparently relates to a revelation Twitter made last year in which it informed users that had recently discovered that users' email addresses and phone numbers meant to be used for security reasons "may have inadvertently been used for advertising purposes." 

That information is supposed to be used solely for account protection purposes, but Twitter said advertisers were able to tap the phone numbers to target commercials, through the company's "Tailored Audiences" and "Partner Audiences advertising system. 
CYDigital/marteq.ios insight:

A potential $250MM fine. 

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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