The Surprising Impact Of Retail Advertising Investment For Brands - Forbes | The Marteq Alert | Scoop.it

Using insights and anonymized data from dozens of ecommerce and digital leaders at large brands, the study, titled The Full Revenue Impact of Retailer Ad Platforms, found that:

 

  • Retail media spend with one retailer influences shoppers wherever they ultimately choose to make their purchases, online AND offline at other retailers. Both brands and retailers have measured up to a range of $7 to $11 spent in-store for every dollar spent online generated by retail media campaigns. 
  • Retailer media spend drives other incremental benefits like improving repeat purchases, goodwill of partners, and social validation.