Retail adopts smarter technology as industry relearns operations - CIO Dive | The MarTech Alert |
The shift to online shopping, as well as the use of associated AI technologies that support personalization, will persist in the post-pandemic era, according to Arun Sundararajan, Harold Price Professor of Entrepreneurship and Technology at New York University's Stern School of Business. 

AI was already spreading its reach in the technology stack that powers retail, by way of personalization engines and predictive analytics that suggest to shoppers what they may need next. The pandemic will solidify these tools as the default as the retail industry relearns operations.

"The entire business model has changed in a way that requires humans less and is reliant more on simple AI technologies like recommendation systems," said Sundararajan. "I think what the pandemic has done is dramatically accelerate the shift online."