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Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive

Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive | The MarTech Alert | Scoop.it
New information from Vice's Motherboard reveals that 12 California lawmakers have finally begun taking steps in understanding how the California DMV sells driver's data, as well as staging the building blocks to extend consumer protections to prevent what may be an egregious misuse of personal information.

The lawmakers are now requesting that the DMV reveal what kind of companies it has sold or provided data to, specifically inquiring if it has ever knowingly provided information to debt collectors, private investigators, data brokers, or law enforcement agencies. The California DMV had previously revealed to Vice that the companies requesting data "may include insurance companies, vehicle manufacturers, and prospective employers."

Further information requests involve the use of social security numbers, photos, licensee data of undocumented immigrants, and how the department handles requests for opt-outs.

It's estimated that the California DMV earns roughly $50 million each year from selling the personal information of Californians, but it isn't alone in doing so. Other states like Rhode Island have also partaken in this revenue generator, raking in hundreds of thousands of dollars using the same practices. Both states are a drop in the bucket compared to Florida, which brought in $77 million in 2017.
CYDigital/marteq.ios insight:

You wouldn't be wrong to apply the word hypocrisy.

 

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SEC Commissioner Sees Increasing Demand for Cryptocurrency | Regulation - Bitcoin.com

SEC Commissioner Sees Increasing Demand for Cryptocurrency | Regulation - Bitcoin.com | The MarTech Alert | Scoop.it
Crypto-friendly commissioner with the U.S. Securities and Exchange Commission (SEC), Hester Peirce, said there is an increase in demand for cryptocurrency as investors seek to diversify their portfolios. The commissioner has been an avid proponent of the SEC approving bitcoin exchange-traded funds (ETFs).

We’re seeing more interest coming from institutional quarters than we have in the past. I think that will continue … as people are looking to diversify their portfolios, I think people are also likely to look more to the crypto space.‏‏‎

She elaborated, “As people are more comfortable working in a virtual world in every industry now, I think people are likely to turn more interest to the crypto space.” Peirce previously said even before the coronavirus pandemic that one major advantage of the cryptocurrency industry was that it brings together people from across the world and helps them work together virtually. Industry participants don’t have to be in the same place to be working together.
CYDigital/marteq.ios insight:

There continues to be a softening in the stance. But movement continues to be glacier-slow.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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