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And which technologies do they see as having the most impact on marketing strategy in the next year? They include:
Real-time marketing — 43%
Artificial intelligence (AI) — 41%
Customer Data Platforms (CDP) — 35%
Analytics — 35%
Data consolidated — 28%
Programmatic — 26%
Multi-touch attribution — 24%
Blockchain — 21%
Voice search — 15%
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