And which technologies do they see as having the most impact on marketing strategy in the next year? They include:

Real-time marketing — 43%
Artificial intelligence (AI) — 41%
Customer Data Platforms (CDP) — 35% 
Analytics — 35% 
Data consolidated — 28% 
Programmatic — 26% 
Multi-touch attribution — 24%
Blockchain — 21% 
Voice search — 15%