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Amazon will pay you to know what you bought somewhere else – RetailWire

Amazon will pay you to know what you bought somewhere else – RetailWire | The MarTech Alert | Scoop.it
Amazon.com wants greater insights into what its customers are purchasing and it is willing to pay for the information.

The e-tailing and technology giant has launched Amazon Shopper Panel, an invitation-only program that allows participants to earn monthly rewards by sharing receipts of purchases made outside of its website and retail stores.

Participants in the program are asked to upload photos of 10 eligible receipts per month taken with the Shopper Panel app. Alternatively, they can forward email receipts to Amazon. Additional rewards are available when participants fill out short surveys. Amazon customers can earn up to $10 a month that can be applied to their balance on the site or donated to charity.
CYDigital/marteq.ios insight:

If you doubt B2C companies are unwilling to pay for the consumer's data, see Amazon. And if you doubt consumers will be unwilling to provide their data, see this program as well as all the supporting research.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50

Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50 | The MarTech Alert | Scoop.it
The total value of B2B cross-border payments immutably stored on blockchain will exceed $4.4 trillion by 2024; up from $171 billion in 2019, according to new data from Juniper Research.

Blockchain enables real-time clearing and settlement for B2B transactions, while offering increased transparency and reduced costs.

The new research, Blockchain: Key Vertical Opportunities, Trends & Challenges 2019-2030 revealed that financial institutions will save $7 billion by 2024, due to the automation of ‘Know Your Customer’ checks, allied to the involvement of blockchain in identifying users via self-sovereign identity.
CYDigital/marteq.ios insight:

Oh, just a minor jump(!).

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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