Movable Ink raises $30M as it expands its personalization technology beyond email marketing - TechCrunch | The MarTech Alert | Scoop.it
Movable Ink, a company that helps businesses deliver more personalized and relevant email marketing, is announcing that it has raised $30 million in Series C funding.

CEO Vivek Sharma said the money will be spent on three broad categories: “Platforms, partners and people.”

On the platform side, that means continuing to develop Movable Ink’s technology and expanding into new channels. He estimated that around 95% of Movable Ink’s revenue comes from email marketing, but he sees a big opportunity to grow the web and mobile side of the business.