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CDP vs. marketing automation: What's the difference? - TechTarget

CDP vs. marketing automation: What's the difference? - TechTarget | The Marteq Alert | Scoop.it
While many businesses use marketing automation systems, they may consider also incorporating CDPs to use personalization, organization and insight that marketers can act on much further. Here are a few of the key differences between CDPs and marketing automation systems.

CDPs pull together user data from all over, including the web, online channels, customer profiles and contact centers. Marketing automation software collects customer information from CRM systems.
Marketing automation platforms can link some channels -- such as email -- to drive targeted marketing campaigns. However, a CDP can deliver personalized experiences in real time and use data from many sources to recognize the customer and adjust the experience accordingly.
CDPs aim to provide actionable insights to marketers to fuel campaigns, while marketing automation systems aim to drive campaigns without generating insight for marketers.
CYDigital/marteq.ios insight:

Which consumes which, because you really shouldn't need two separate systems. Eventually MASs must have CDP capabilities, even if not as feature-rich as standalone CDP solutions.

 

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21 lead generation tools to fill the sales funnel - TechTarget

21 lead generation tools to fill the sales funnel - TechTarget | The Marteq Alert | Scoop.it
With so many avenues for advertising and lead nurturing, effective martech tools for lead management, data collection, email tracking and marketing automation have never been more important. And there is no shortage of tools in the market to help businesses meet those demands.

Here are some lead generation tools that businesses can use to engage customers and fill their sales funnel.
CYDigital/marteq.ios insight:

Click-through for the list of 21 tools.

 

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Marketing Technology LUMAscape | LUMA Partners

Marketing Technology LUMAscape | LUMA Partners | The Marteq Alert | Scoop.it
LUMA is the leading investment bank focused on digital media and marketing. We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients.
CYDigital/marteq.ios insight:

Not nearly as comprehensive as the MarTech Landscape, but it covers the leading companies in martech.

 

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Understanding the role of voice in martech - ClickZ

Understanding the role of voice in martech - ClickZ | The Marteq Alert | Scoop.it
  • Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020.
  • Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy.
  • 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses.
  • Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms.
CYDigital/marteq.ios insight:

FYI.

 

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The WOM Token is Now Listed on Liquid Cryptocurrency Exchange - CoinSpeaker

WOM Protocol, a next-gen MarTech solution that enables brands to leverage word-of-mouth recommendations, has just announced that its native WOM Token is now listed on the Liquid cryptocurrency exchange. This listing represents the fourth top-tier exchange listing for the WOM Token and the first WOM/BTC pairing.

The WOM Protocol, together with the WOM Token, provide a way to reward creators without compromising consumer trust in the content and its creators. The WOM Protocol will become the main marketing channel for brands, targeting the $335 billion annual digital marketing spend, and the main revenue stream for content platforms.
CYDigital/marteq.ios insight:

Another example as to how cryptocurrency is used as a part of the martech stack: rewards for word of mouth marketing, authenticated. Authentication is possible through the use of blockchain.

 

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How marketing operations and martech professionals use "no code" tools - Chief Marketing Technologist 

How marketing operations and martech professionals use "no code" tools - Chief Marketing Technologist  | The Marteq Alert | Scoop.it
Given the above, it’s not surprising that the primary no code use case reported in our survey was implementing workflows and processes (82%), often across multiple apps and platforms within a martech stack. Next most popular, but significantly lower at 37% and 35%, were publishing web forms and setting up databases. Essentially: collecting, routing, and storing data.

CYDigital/marteq.ios insight:

No surprise as to who's atop the list. Based on a survey of readership, which is fine as the readership is top-notch.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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3 overlapping patterns of "no code" martech and the rise of marketing makers - Chief Marketing Technologist Blog

3 overlapping patterns of "no code" martech and the rise of marketing makers - Chief Marketing Technologist Blog | The Marteq Alert | Scoop.it
In looking at a lot of different no code tools — and there are a lot of no code tools out there now — I noticed that many fell into one of three “patterns” of how they worked:

Design & Content (UI) — web and mobile app builders, bot flows, interactive content
Spreadsheets (Data) — if you can use Excel or Google Sheets, you can build an app
Automation (Logic) — workflow and integrations (iPaaS) with event-driven models
CYDigital/marteq.ios insight:

It's more prevalent than you think! And we all use these tools.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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