Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead.Key insights include:

B2B CMOs must be agents of change, not advocates for a comfortable status quo. 
Chief sales officers must get adept at virtual selling for their sales organizations to address buyer needs. 
Demand and account-based marketing leaders must find compelling ways to drive engagement across buying groups. 
Marketing operations leaders must enable hyperagility. 
Sales operations must improve capabilities to collect and analyze data.