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Clients pitching in-house agencies against external admit to assessment by different KPIs - Marketing Interactive

Clients pitching in-house agencies against external admit to assessment by different KPIs - Marketing Interactive | The MarTech Alert | Scoop.it
Based on responses from 53 advertisers with an approximate annual global spend of US$83 billion, the study found that three out of four in-house agencies have been set up in the last five years. It is also added that in-house teams are attracting more work, with 82% saying workloads are increasing in the last year.

Respondents said that moving creative work in-house delivers cost efficiencies (greater than 30% in some instances), with 64% citing better integration and 59% citing increased brand and business knowledge as other benefits. Additionally, 55% of respondents also reported that in-house teams had quicker and more agile processes. 

The overall satisfaction is high when it comes to in-house teams, with 82% of respondents stating that they are either satisfied or completely satisfied with the output of their in-house teams. The top KPI used to assess the effectiveness of in-house agencies was quality of output (81%), followed by cost savings (52%) and speed to market (38%).
CYDigital/marteq.ios insight:

And Covid-19 has only accelerated matters.

 

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5 work habit changes to prove CMO value quickly - MarTech Cube

5 work habit changes to prove CMO value quickly - MarTech Cube | The MarTech Alert | Scoop.it
Align Marketing to Organizational Goals
Say No to Non-Value Adding Work
Value Outcomes Over Outputs
Embrace Minimum Viable Campaigns
Set Clear Goals and Let Your Teams Crush Them
CYDigital/marteq.ios insight:

Love the idea of minimum viable campaigns, although the costs for creative may often make it unrealistic. And nary of word on agile marketing!

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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