- As of 2019, research had it that an average of 51% of companies uses marketing automation.
- An increase in ROI and conversions were noticed by at least 77% of business owners
- According to 64% of marketers, email automation is the most popular form of market automation. 21% of email marketing revenue goes to automated email campaigns.
- According to SharpSpring’s investor presentation, the marketing automation software industry which is worth $6.1 billion will double in 3 years.
- 82% of B2B and B2C companies employ the use of marketing automation software.
- 63% of companies outsource part or all of their marketing automation strategy planning. There are many companies that lack the technical know-how of automation tools that outsource all the planning to professionals.
The biggie: that the marketing automation industry will double in 3 years. And that doesn't include CDP.
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