• As of 2019, research had it that an average of 51% of companies uses marketing automation.
• An increase in ROI and conversions were noticed by at least 77% of business owners
• According to 64% of marketers, email automation is the most popular form of market automation. 21% of email marketing revenue goes to automated email campaigns.
• According to SharpSpring’s investor presentation, the marketing automation software industry which is worth $6.1 billion will double in 3 years.
• 82% of B2B and B2C companies employ the use of marketing automation software.
• 63% of companies outsource part or all of their marketing automation strategy planning. There are many companies that lack the technical know-how of automation tools that outsource all the planning to professionals.

The data CDP in is analogous to a customer database, it encapsulates data merging, data aggregation utilizing standard connectors within the CDP. The solution brings the basic functions for diagnostics, backup and data monitoring for quality so that the best data pipelines are ensured within the CDP already during data integration.
An analytics CDP enriches the CDP’s internal customer database with customer segmentation information and customer profiles. Subsequently, an analytics CDP deploys this data to churn into information, partly with the help of artificial intelligence. This is done to perform selections and determine target groups for subsequent utilization.
Engagement CDP is the umbrella term for customer database, analysis/selection and campaign initiatives. Through standard connectors and identity matching, it creates the customer perspective necessary for targeted campaigns, produces segments to address customer positioning. These target groups then receive personalised offers in multi-channel campaigns. A campaign CDP focuses on adding value to the customer lifecycles.