The Blockchain & MarTech Alert
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Making blockchain real for customer loyalty programs | Deloitte US

Making blockchain real for customer loyalty programs | Deloitte US | The Blockchain & MarTech Alert | Scoop.it
Loyal customers are one of the primary drivers of any for-profit business. By building loyalty rewards programs, companies aim to heighten the customer experience. In many cases, however, the opposite has occurred. The implementation of blockchain can drive the customer experience to the next level, and here’s how:

Reducing costs
Enabling a frictionless system
Making the process near real-time
Providing a secure environment
Creating unique business opportunities
CYDigital/marteq.io's insight:

It's a no brainer!

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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Building Customers Rewards Program With Blockchain - FinExtra

Now blockchain and mobile wallets are disrupting the way companies do rewards. Blockchain is cutting out 3rd parties and giving full control directly to businesses. Blockchain is a new technology that is creating decentralized and encrypted programs. It is much faster, much more secure, and transparent; everything that the current rewards system needs. Blockchain also has brought us smart contracts which, in simple form are encrypted digital contracts.

Why Blockchain is perfect for the rewards industry.

Secure. Blockchain is more secure than any previous technology. With the use of smart contracts and blockchain; customers data is protected like never before.
Fast. Blockchain, if implemented correctly cuts transaction times down to mere seconds, allowing for more accurate reward programs.
Efficient. Reward programs have billions of transactions and very large amounts of data that needs to be stored. Blockchain brings efficiency unlike anything we’ve seen before and this means huge cost savings.
CYDigital/marteq.io's insight:

It's an excellent use case, although we believe secondary to the huge advantages provided by blockchain in the realm of advertising. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights

iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights | The Blockchain & MarTech Alert | Scoop.it
iBank Digital Asset L.P. (“iBank Digital”, “iBank Exchange”) and iCashRewards (“iCash”) announced today that it is exploring use of the DigitalBits blockchain to tokenize iCashRewards loyalty points.

iCashRewards’ recipients will be able to use the iCash loyalty token as a form of payment on iBankEx and iCash Ecosystem, allowing users to benefit from reduced exchange and transaction fees.
CYDigital/marteq.io's insight:

Another example of how blockchain supports loyalty programs. Blockchain solutions for the marketer: https://www.marteq.io.

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