Best Practice: Four ways to leverage lifecycle marketing - ClickZ | The MarTech Alert | Scoop.it
  • Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy
  • Increasingly, customers are expecting engagement in this context. And business leaders are expecting marketers to leverage this space
  • Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs