5 Tips for Listening to—and Understanding—Your Customers - Software Advice | The MarTech Alert | Scoop.it
1. Collect effectiveness data
If you’re not already running customer surveys to determine what your customers like and don’t like, you’re leaving valuable data on the table.

2. Create customer personas

3. Complete a customer journey map

4. Supplement with outside data

5. Use a voice-of-the-customer (VoC) program: According to Gartner, VoC programs “collect, aggregate, and provide the means to analyze direct feedback from surveys and interviews, indirect feedback from social media and customer care interactions, and inferred data such as web analytics and behavioral data.”