Brand Loyalty 2020: The Need for Hyper-Individualization - Formation.ai | The MarTech Alert | Scoop.it
In our survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were five years ago. This consumer loyalty translates directly to higher brand engagement — and more dollars spent. But with so many brands in the marketplace and the uncertainty of the pandemic, reaching consumers is more difficult than ever. Our results indicate true 1:1 personalization is critical to earning consumer loyalty. Read our report and learn:

• Our 4 key findings and tips for marketers and customer loyalty experts: 81% of consumers are willing to share basic personal information in exchange for a more personalized experience.

• Why basic customization and segmentation tactics are no longer enough — 75% of consumers said the marketing emails they open frequently contain segmentation, indicating these are now table stakes.

• How Millennials and Generation Z compare with different age groups (and income levels) when it comes to personalization and customer loyalty.