The Blockchain & MarTech Alert
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Marketing - Marketing in 2025: Five key trends that will drive the future - ET BrandEquity

Marketing - Marketing in 2025: Five key trends that will drive the future - ET BrandEquity | The Blockchain & MarTech Alert | Scoop.it
Blockchain is the latest buzzword around and is being touted as a technology that can bring dramatic transformation to a wide range of industries. Marketing is no different. With blockchain, marketing can address some of its biggest concerns and challenges. Resolving privacy concerns, increasing transparency in terms of identifying bots and building consumer trust are some of the key areas where blockchain’s potential is being evaluated currently. As with any nascent technology, there will be some challenges, pitfalls and learning in adoption. That said, by 2025 expect to see some innovative use cases of blockchain.
CYDigital/marteq.io's insight:

Again there's a theme regarding privacy and trust, two basic components to blockchain.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50

Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50 | The Blockchain & MarTech Alert | Scoop.it
The total value of B2B cross-border payments immutably stored on blockchain will exceed $4.4 trillion by 2024; up from $171 billion in 2019, according to new data from Juniper Research.

Blockchain enables real-time clearing and settlement for B2B transactions, while offering increased transparency and reduced costs.

The new research, Blockchain: Key Vertical Opportunities, Trends & Challenges 2019-2030 revealed that financial institutions will save $7 billion by 2024, due to the automation of ‘Know Your Customer’ checks, allied to the involvement of blockchain in identifying users via self-sovereign identity.
CYDigital/marteq.io's insight:

Oh, just a minor jump(!).

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Top 80 Stats About A Future Customer Experience Shaped By Technology - Forbes

Top 80 Stats About A Future Customer Experience Shaped By Technology - Forbes | The Blockchain & MarTech Alert | Scoop.it
Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.
CYDigital/marteq.io's insight:

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Three technologies that will continue to be hot in 2020 - Born2Invest

Three technologies that will continue to be hot in 2020 - Born2Invest | The Blockchain & MarTech Alert | Scoop.it
Blockchain is one of the most exciting technologies of our time. It’s a decentralized ledger that, though mostly associated with cryptocurrencies like Bitcoin, it has already surpasses its initial uses.

In fact, Blockchain has spread across various industries and proven useful in a lot of things from signalling systems to coffee makers.

Statista predicts that the industry will grow to “23.3 billion U.S. dollars in size by 2023.” Since it’s still in its growth phase and its full potential has only started to show its face, now is a great opportunity for startups and existing software development companies to come up with Blockchain projects.

Blockchain will continue to influence industries from banking to real estate as it can replace traditional pen-and-paper agreements with smart digital contracts.

Its decentralized and shared nature combined with state of the art cryptography provides an extra layer of security and sophistication that traditional methods lack.

Thus, more and more software will be developed with Blockchain in mind and use Blockchain as the central technology that fuels the whole software development process.
CYDigital/marteq.io's insight:

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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