Opinion: Why direct-to-consumer content is the next big influencer trend | Ad Age | The MarTech Alert | Scoop.it
And as brands cut back on spending and affiliate programs like Amazon cut commission rates, content creators are increasingly using subscription sites as part of a new revenue model: direct-to-consumer.

D-to-c influencer content bills at a small rate compared to the typical brand partnership, but creators with truly engaged fan bases are positioned to make bank. This also means that the days of buying fans may be limited; what good is a large audience of bots who won’t buy your work?

Influencers are in some ways defined by their relationship to brands, to a point where aspiring influencers will tag brands just for clout. But while the d-to-c trend is emerging, it could lead to an eventual shift away from a reliance on brand relationships.