Why 'modelers,' the data experts in marketing technology, are so needed now - MarTech Today | The MarTech Alert | Scoop.it
“Really their expertise is around the data, and this is not just like looking at a dashboard or, you know, running a report in Hubspot or something,” Martech expert Scott Brinker said during a recent Martech Live session. “This is like, ‘I want to be able to run my own AI models for machine learning against the different data from sales to different campaigns.’ It’s true data science work, and the people who do that, a big part of the way they think is in terms of models.”

“I think a lot of us now feel like we’re citizen data scientists,” said Brinker, who in addition to being program chair of the MarTech conference works as VP of Ecosystem at Hubspot. “We kind of dabble in it when we need to, but boy when you sit down and have a conversation with someone that does that professionally for a living they are just operating on a qualitatively different level.”

A recent MarTech survey found that nearly one in eight respondents said that hiring data scientists was their top personnel priority for fiscal 2021.