The MarTech Alert
1.1K views | +24 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire | The MarTech Alert | Scoop.it
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. “Security and risk management (SRM) leaders need to help their organization adapt their personal data handling practices without exposing the business to loss through fines or reputational damages.”

SRM leaders should adopt key capabilities that support increasing volume, variety and velocity of personal data by putting in place a three-stage technology-enabled privacy program: establish, maintain and evolve.

The establish stage includes foundational capabilities of a privacy management program. The maintain stage allows organizations to scale their privacy management programs. The evolve stage includes specialist tools that focus on reducing privacy risk with little or no impact on the data utility. 
CYDigital/marteq.ios insight:

This does not need to be complicated: implement a system where your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How statistical noise is protecting your data privacy | Microsoft

How statistical noise is protecting your data privacy | Microsoft | The MarTech Alert | Scoop.it
Differential privacy is a technology that allows the collection and sharing of data while safeguarding individual identities from being revealed. Other privacy techniques can be limiting and can result in sensitive information, such as bank details, becoming discoverable.

Differential privacy introduces statistical noise – slight alterations – to mask datasets. The noise hides identifiable characteristics of individuals, ensuring that the privacy of personal information is protected, but it’s small enough to not materially impact the accuracy of the answers extracted by analysts and researchers. This precisely calculated noise can be added at the point of data collection or when the data is analyzed.

Before queries are permitted, a privacy “budget” is created, which sets limits on the amount of information that can be taken from the data. Each time a query is asked of the data, the amount of information revealed is deducted from the overall budget available. Once that budget has been used up and further information would then risk personal privacy being compromised, additional queries are prevented. It’s effectively an automatic shut-off that prevents the system from revealing too much information.
CYDigital/marteq.ios insight:

The toolset is available from Microsoft. CT for the link.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Data Privacy Rules Are Changing. How Can Marketers Keep Up? - HBR.org

Data Privacy Rules Are Changing. How Can Marketers Keep Up? - HBR.org | The MarTech Alert | Scoop.it
Analytics and automation technologies can help companies meet new legislative requirements around customer and auditor requests much more efficiently and affordably. The CCPA specifies “rights of access” requirements, which means that customers must have a way to ask for a copy of the data categories being gathered, or for their data to be deleted. Businesses need digital, do-it-yourself solutions for automating mission-critical tasks like data deletion and extraction. 

In addition, analytics tools can provide insights that significantly reduce the potential for human error in complying with complex, global data protection regulations. These tools can be used to identify customer interactions with higher compliance risk and automatically queue them into a predefined auditing workflow. 

Analytics tools also make it possible to build queries that identify all interactions that mention key words such as “CCPA,” “personal information,” “remove,” or “disclose.” With these queries, marketers can better understand the volume of traffic pertaining to the CCPA, which can be useful for trending and reporting. 
CYDigital/marteq.ios insight:

Rethink data privacy management: let your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How to Optimize Your Company’s Approach to Data Privacy - HBR

How to Optimize Your Company’s Approach to Data Privacy - HBR | The MarTech Alert | Scoop.it
We found that the relationship between data privacy performance and firm’s market valuation is more complicated than the conventional wisdom of “the more the better” suggests. Instead, the relationship takes the form of an inverted U-shape; the higher firms perform on data privacy, the more they are valued by financial markets, but only up to an optimal turning point, above which improving performance actually hurts firms’ market valuation.

In general, an inverted U-shaped relationship between two attributes suggests that two countervailing forces (or competing views) are in play. On the one hand, given the consumer-privacy paradox — according to which consumers claim that they care about privacy, although their actual behavior shows that they don’t — outperforming most other companies (i.e., the “crowd”) on data privacy, might be interpreted by financial markets as managerial malpractice. For example, one recent study has shown that shoppers, with other conditions remaining the same, equally patronize a store that requests more personal information relative to an identical store that does not. According to this view, implementing a stringent data privacy policy places unnecessary constraints on firms’ capabilities to innovate and capitalize on digital technology, thereby leading to reduced profitability, and perhaps less benefits to consumers. 

On the other hand, the ever-growing collection and use of personal data — with consumers not knowing what, when, and who collected their personal data — increases their perception of vulnerability and potential for harm. In response, a pro-privacy social movement is on the rise, urging people to stop giving away their valuable data for free, and pressuring firms to do more, beyond merely complying with regulations. By swaying public opinion, the pro-privacy social movement can inflict reputational damages to firms.
CYDigital/marteq.ios insight:

A superb study. But the ideal solution is not applying or removing data privacy layers: it's about eliminating it altogether. The best approach to data privacy is to give your consumers ownership of their data, and ask permission to use it. This approach completely shifts the conversation and data relationship.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

PrivacyOps: Reimagining Privacy Compliance - CPO Magazine

PrivacyOps: Reimagining Privacy Compliance - CPO Magazine | The MarTech Alert | Scoop.it
PrivacyOps is the combination of philosophies, practices, cross-functional collaboration, automation, and orchestration that increases an organization’s ability to comply with a myriad of global privacy regulations reliably and with greater speed.

PrivacyOps is anchored in real-time people data intelligence. Automating the discovery of personal data and mapping that data to its rightful owners provides real-time views of regulatory risks and empowers organizations to respond swiftly to compliance mandates such as Data Subject Requests.

A PrivacyOps framework also embraces a centralized, secure collaborative workspace for coordinating and automating tasks among key stakeholders across multiple organizational silos. This approach avoids Personal Information (PI) sprawl that happens with email or other messaging channels, and enables a comprehensive record of all privacy compliance-related activity.
CYDigital/marteq.ios insight:

Marketers need to stay atop data privacy trends, issues and solutions, as it directly impacts strategies and tactics. Here's a perfect example.

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine

CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine | The MarTech Alert | Scoop.it
Checkbox compliance means treating data protection requirements from a legal perspective only, as a number of requirements you need to mark as “done.” Such an attitude leads to having merely paper policies that are created to demonstrate formal compliance to auditors, instead of changing processes to enhance data protection. These organizations may buy a compliance tool marketed using the keyword “CCPA,” but it turns out to be like a fire extinguisher — you installed it because you had to, but you have no idea how to actually use it.

However, regulators — and, more importantly, consumers — now expect that personal data will be treated with respect. This makes it necessary to embed privacy requirements into everyday processes. Regulators demand that compliance efforts be an integral part of an organization’s business routines and culture, not just a formal rule stated in a security policy buried in a drawer somewhere.
CYDigital/marteq.ios insight:

Go beyond CCPA by embracing extended zero-party data.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.