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Gaining customer trust in the cookieless era - ClickZ

Gaining customer trust in the cookieless era - ClickZ | The MarTech Alert | Scoop.it
  • The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down to how brands handle customer data, however they come by it.
  • Part of adopting a new approach to engaging with data is considering when and how first-party personal information is collected. The “how” is an important foundational detail, as it may set the tone for the marketer’s relationship with the customer, determining whether or not a customer chooses to opt-in to share their information at all.
  • Even after consent is obtained, customers and prospects have the right to change their minds. It’s an ongoing conversation between a customer and a brand, and so the ability to grant or revoke consent at multiple points in time is critical.
  • Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant.
    Ultimately, it’s up to the brand to use it to deliver better content and experiences and grow its customer relationships.
CYDigital/marteq.ios insight:

Bravo! But go beyond 1st party data and embrace zero party data.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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EDPB Publishes Draft Guidelines on the Targeting of Social Media Users - Inside Privacy

On 7 September 2020, the European Data Protection Board (“EDPB”) adopted draft guidelines on the targeting of social media users (the “Guidelines”).  The Guidelines aim to clarify the roles and responsibilities of social media providers and “targeters” with regard to the processing of personal data for the purposes of targeting social media users.

Targeting services allow natural or legal persons (i.e., targeters) to communicate specific messages to the users of social media in order to advance commercial, political or other interests.  The Guidelines state that the mechanisms social media providers can use to target users, as well as the underlying processing activities, may pose significant risks to users, including loss of control over their personal data, discrimination and exclusion as a result of targeting on the basis of special categories of personal data, and manipulation through misinformation.  The Guidelines also raise specific concerns in relation to children.
CYDigital/marteq.ios insight:

This too will impact marketers, and just a matter of time before CA implements similar legislation.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Lack of Address Registry for Majority of Apps Shows Sorry State of Consumer Data Protection / Digital Information World

Lack of Address Registry for Majority of Apps Shows Sorry State of Consumer Data Protection / Digital Information World | The MarTech Alert | Scoop.it
What’s more is that 70% of Android apps that are currently being used have asked for dangerous permissions at least once.
CYDigital/marteq.ios insight:

This will soon go away. In our current environment, it has to. Watch for it.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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From data ownership to data stewardship – IT Business CA

From data ownership to data stewardship – IT Business CA | The MarTech Alert | Scoop.it
It may sound like an expensive, time consuming process for brands, but it’s one that can be leveraged back to the customer as a differentiator. “Privacy is becoming the sixth P,” said Gerry Murray, Research Director, Marketing and Sales Technology for IDC.

In Murray’s opinion, there’s a powerful advantage for brands that involve customers in a process that serves them better instead of just grabbing as much data as they can from their customers’ phones. “It’s becoming increasingly apparent to customers, which brands are on which side of the spectrum,” he said. “Unless you’re a monopoly or in some kind of rare, single-source position in the marketplace, customers are going to prefer brands that steward their data.”
CYDigital/marteq.ios insight:

How you treat your consumers' data is a differentiator waiting to be exploited. And we have the platform to execute on this tactic.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Latest research shows consumer privacy concerns around data misuse rising - CMO Australia

Latest research shows consumer privacy concerns around data misuse rising - CMO Australia | The MarTech Alert | Scoop.it
More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found. Seven in 10 respondents nominated privacy as a major concern for them, while 87 per cent wanted more control and choice over the collection and use of their personal information.

Specifically, 81 per cent of Australians said they considered an organisation asking them for personal information that doesn’t seem relevant to the purpose of the transaction and recording the types of websites they visit without their knowledge to be a misuse of their data. 

Most Australians also believe they should have the right to ask a business to delete their personal information (84 per cent) and nearly eight in 10 want the right to seek compensation in the courts for a breach of privacy (78 per cent).
CYDigital/marteq.ios insight:

I'm telling you: data privacy is a real issue for marketers, and the sooner they release ownership of data back to consumers, the better (MUCH better) operating environment.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire | The MarTech Alert | Scoop.it
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. “Security and risk management (SRM) leaders need to help their organization adapt their personal data handling practices without exposing the business to loss through fines or reputational damages.”

SRM leaders should adopt key capabilities that support increasing volume, variety and velocity of personal data by putting in place a three-stage technology-enabled privacy program: establish, maintain and evolve.

The establish stage includes foundational capabilities of a privacy management program. The maintain stage allows organizations to scale their privacy management programs. The evolve stage includes specialist tools that focus on reducing privacy risk with little or no impact on the data utility. 
CYDigital/marteq.ios insight:

This does not need to be complicated: implement a system where your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Can Blockchain Technology Help With Data Privacy Issues? - Stl. News

Can Blockchain Technology Help With Data Privacy Issues? - Stl. News | The MarTech Alert | Scoop.it
When a bank takes your information for a transaction, it goes through multiple stages of processing.  While the transaction is being made, it is encrypted and is usually safe.  But, when the data is stored, it is on a server somewhere.  And this server is the weakest link on the chain.  If a hacker gets in, it doesn’t matter how secure the transaction is, they can get your information.

When a transaction happens on the blockchain after you’ve set up a bitcoin wallet, the ledger has to be encrypted and verified by miners who then get paid out in some cryptocurrency.  Because of this system, the transaction can’t be deleted or modified in any way or everybody on the blockchain will see it and that modification would need to be verified.

In other words, it can’t happen. It literally cannot be hacked.  So your data is protected at all times when the transaction is made.
CYDigital/marteq.ios insight:

Blockchain and data protection? Check. Data privacy? That's up to the data collection entity, e.g., the website publisher.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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No More Third Party Cookies—Good Or Bad News? - Forbes

No More Third Party Cookies—Good Or Bad News? - Forbes | The MarTech Alert | Scoop.it
Doing away with third party cookies has been touted as “privacy enhancing” for consumers. However, years of research have shown that doing away with cookies, both 1P and 3P, does not necessarily increase privacy. This is because ad tech companies have found “work arounds” to continue to uniquely identify users, even without using any cookies. 

Browser Parameters - This is called “fingerprinting.” Just like fingerprints are unique to each individual, digital fingerprints can be made from combinations of browser variables. For example, by gathering variables like the browser name and version, screen resolution, list of fonts and plugins, and IP address and location, companies can identify unique users with 99% accuracy. 

Demographic Attributes - Adtech companies also claim that users’ privacy is already protected because no PII is collected or used. However, privacy researchers spotlight the lie of ‘anonymous’ data. “Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes.”

Browsing Histories - In addition to being able to uniquely identify or re-identify users with browser variables or demographic attributes, new research from Mozilla shows that browsing histories can also be used to uniquely identify individual users. 

How Common Is Fingerprinting? "We find that browser fingerprinting is now present on more than 10% of the top-100K websites and over a quarter of the top-10K websites," the research team said.
CYDigital/marteq.ios insight:

The elimination of cookies is a panacea, a political show of data privacy. The only true way to ensure data privacy is for publishers, including your website, to hand over data ownership to consumers.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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The Data Privacy Feedback Loop 2020 - Transcend/Kelton

The Data Privacy Feedback Loop 2020 - Transcend/Kelton | The MarTech Alert | Scoop.it

Our research found that:
_ 88% of Americans feel they ultimately own
any personal data they give to a company.
_ 97% believe it’s their right to have access to
their personal data.
_ 88% are frustrated by the fact that they
don’t have control over their personal data
and they wish the process of retrieving it
from companies were easier.
_ 65% are simply curious to know what information companies have on file about them.
_ 65% of those surveyed want access to
their personal data so that they can choose
what companies can and can’t collect, and
43% want this information deleted altogether. Two-in-five (40%) would even
update their information.
_ 56% want immediate access to their personal data (and 80% want it back in a
timeframe of 24 hours or less). However,
only a quarter (26%) think they would actually get their data instantly if they were to
ask for it.

CYDigital/marteq.ios insight:

Excellent source of data privacy guidance. Consumers OWN their data, and want to be treated as OWNERS. But they're willing to exchange their data for a reward. Not hard.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive

Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive | The MarTech Alert | Scoop.it
New information from Vice's Motherboard reveals that 12 California lawmakers have finally begun taking steps in understanding how the California DMV sells driver's data, as well as staging the building blocks to extend consumer protections to prevent what may be an egregious misuse of personal information.

The lawmakers are now requesting that the DMV reveal what kind of companies it has sold or provided data to, specifically inquiring if it has ever knowingly provided information to debt collectors, private investigators, data brokers, or law enforcement agencies. The California DMV had previously revealed to Vice that the companies requesting data "may include insurance companies, vehicle manufacturers, and prospective employers."

Further information requests involve the use of social security numbers, photos, licensee data of undocumented immigrants, and how the department handles requests for opt-outs.

It's estimated that the California DMV earns roughly $50 million each year from selling the personal information of Californians, but it isn't alone in doing so. Other states like Rhode Island have also partaken in this revenue generator, raking in hundreds of thousands of dollars using the same practices. Both states are a drop in the bucket compared to Florida, which brought in $77 million in 2017.
CYDigital/marteq.ios insight:

You wouldn't be wrong to apply the word hypocrisy.

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

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Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs

Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs | The MarTech Alert | Scoop.it
You might be asking yourself, just how easy is it to obtain someone else’s personal information, documents, account details? 

We certainly were.

To see just how prevalent such items of personal data are being listed, and at what price, we sent our researchers on a data-gathering mission into the dark web.
CYDigital/marteq.ios insight:

What's the value of your most private data? This price list will tell you.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

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You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology

You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology | The MarTech Alert | Scoop.it
Only 22% of Americans report “often” or “always” reading online privacy policies, and that’s solely for websites which require browsers to affirmatively agree to a privacy policy (i.e., flashing a pop-up with some form of “check the box” affirmation). This does not engender much confidence that Americans are actively seeking out and consenting to the privacy policies embedded within the myriad of websites they visit on a daily basis. And who can blame them – a 2008 study estimated it would take 244 hours each year to read every privacy policy in full for all the websites an average web browser visited annually. 

So note the structural framework of U.S. Sen. Sherrod Brown’s (D-Ohio) Data Accountability and Transparency Act of 2020 (DATA 2020): rather than maintaining the permissive data privacy legal framework which allows data processors to manage consumer personal data largely as they see fit, so long as they disclose their intentions in a lengthy privacy policy (which, as we’ve established, the vast majority of their consumers will never actually read), Sen. Brown instead suggests a restrictive legal framework that will dictate, by statute, when and how data processors may use consumer’s personal data, and to what extent.
CYDigital/marteq.ios insight:

B2C companies need to get way ahead of data privacy restrictions, and not play to the existing parameters. Rather, you need anticipate the most restrictive data privacy environment possible, and determine how to work within this forecast. One such solution: give your consumers control over their own data, and ask permission to access it in exchange for a reward. Studies show this approach works.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

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With cookies on the way out, brands search for solutions | Ad Age

With cookies on the way out, brands search for solutions | Ad Age | The MarTech Alert | Scoop.it

"The decision to kill off third-party cookies is widely regarded as a necessary evil, but who gets to determine their replacement?

 

The uncertainty has prompted some companies to develop turnkey solutions that are privacy compliant. Google—whose decision to eliminate third-party cookies from Chrome by 2022 created the vacuum—also has a solution, as does ad retargeting kingpin Criteo.

 

Whichever technology emerges, it will address critical advertiser capabilities including ad targeting, frequency capping, user privacy and attribution. And it will enable an enormous advertising market; last year, third-party cookies helped fuel nearly 30 percent, or $38 billion, of all U.S. digital ad spend."

CYDigital/marteq.ios insight:

Whatever the solution, it will be costly. But it doesn't need to be if you allow the consumer to own their data, then ask permission to access it. Not only is this proven to be acceptable to consumers, and that they will exchange their data for some type of compensation, but it allows brands and retailers to sidestep data privacy regulation. Just need to get out of the mindset of needing to own the data. You don't.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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Navigating data privacy - ZDNet

Navigating data privacy - ZDNet | The MarTech Alert | Scoop.it

Articles include:

How to make privacy your company's 'killer app'

 

Survey: Companies struggle to implement data privacy initiatives

 

An in-depth look at how the enterprise is navigating data privacy

 

Data privacy and data security are not the same

 

Personally identifiable information (PII): What it is, how it's used, and how to protect it

 

How new apps protect the health and privacy of employees

 

GDPR two years on: Why there's still work to be done on data protection

CYDigital/marteq.ios insight:

This is compilation of articles focused on the management of data privacy by the enterprise. There's a recurring theme here: the need for applications, infrastructure, people and processes....all leading to additional costs. It does NOT address the notion of giving the consumer control over their own data, which negates the need for many if not all of these resources.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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When it comes to customer data, they should always willingly opt-in - ClickZ

When it comes to customer data, they should always willingly opt-in - ClickZ | The MarTech Alert | Scoop.it
Maine’s new data privacy law is an essential step to protect customers that should be emulated throughout the country
Customer data fuels the advertising and marketing strategies for most companies, but that doesn’t mean that customers should lose their ability to control their own data
Customers should be able to easily opt-in and opt-out of having their data collected, and also have a clear view of what opting-in means
The end goal of all customer data collection should be to provide an enhanced customer experience that makes customers want to share their data
CYDigital/marteq.ios insight:

Consumers are willing to exchange their data for rewards. This has been shown over and over again. So allowing consumers to collect and control their data relative to your company is the failsafe approach to a deep relationship with the consumer based on trust. Opt-in not necessary!

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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Survey: Barriers prevent data privacy initiatives - TechRepublic

Survey: Barriers prevent data privacy initiatives - TechRepublic | The MarTech Alert | Scoop.it
Of the 186 professionals surveyed in July 2020, 37% said that their company did not have a dedicated privacy team, and 44% said their company's privacy team had one to five employees. Only 6% of respondents claimed 10 or more members on their company's privacy team. 

In terms of the California Consumer Privacy Act (CCPA) requirements, a state statute intended to enhance privacy rights and consumer protection specifically for California residents, 26% of applicable respondents were meeting or in the process of meeting all requirements, 14% were not meeting requirements, and 28% were unsure of their company's compliance. 

A wide range of tools are available to help companies carry out their data privacy initiatives. The majority of respondents are implementing or considering implementation of data backup/recovery solutions (62%). More than half of respondents use or are considering to use endpoint protection (54%), data loss prevention (52%), and encryption software (52%). Close to half of the respondents (48%) use or may use Identity and Access Management (IAM) or (43%) Mobile Device Management (MDM). Other tools being used or considered consist of compliance software (30%), Customer Data Management (CDM) platforms (19%), and consent management applications (16%). 
CYDigital/marteq.ios insight:

Data protection and data privacy are two different topics. Regardless, companies are still woefully short in their efforts to protect the consumer's data privacy. More info when you click-through.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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The new imperative for corporate data responsibility - KPMG

The new imperative for corporate data responsibility - KPMG | The MarTech Alert | Scoop.it
Consumers believe data privacy is a human right. Corporations need to raise their game. Consumers are becoming increasingly concerned with, and distrustful of, how companies safeguard their personal data against misuse and theft. Companies must take steps now to keep pace with expectations—or risk losing access to the data that increasingly drives strategy, insights and success.

To learn more about how consumers are thinking about data privacy and what they expect from corporations, KPMG surveyed 1,000 Americans. The survey reveals that consumers overwhelmingly agree that data privacy is important, and that they want corporations to take significant steps to better protect, manage and ethically use their data in 2020.
CYDigital/marteq.ios insight:

Yet another datapoint in a long line of datapoints that reveal the consumer's attitude towards data privacy. And the best way to approach this challenge is to give the consumer the ability to capture, own and control all of their data relative to your brand. The full report is available at https://advisory.kpmg.us/articles/2020/new-imperative-corporate-data-responsibility.html

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

 

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Data Privacy Software Market Next Big Thing | Major Giants

Data Privacy Software Market Next Big Thing | Major Giants | The MarTech Alert | Scoop.it
Data privacy software is a software that allows the companies or users to save important data and protect against the security threats in compliance with the standards. It manages all the data privacy programs which includes the reverting back to consumers regarding the issues, it also helps the other business operators to manage their data to work together on data access, deletion, or transfer of data.
CYDigital/marteq.ios insight:

The point behind this snippet: legislation and regulation has permitted the creation of a sub-segment marketing to B2C and B2B companies...and it's not necessary. The smart approach is to give your consumers ownership of their data, give them control, and ask permission to access it in exchange for a reward. And a majority of consumers will allow that access. 

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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Most consumers believe government regulation should help address privacy risks - Help Net Security

Most consumers believe government regulation should help address privacy risks - Help Net Security | The MarTech Alert | Scoop.it
The research points to a privacy gap between the consumer data protection individuals want and what industry and regulators provide. While the majority of consumers want their data protected, they’re still waiting on — or expecting – the federal government or industries to provide this protection.

For instance, 60% of consumers believe government regulation should help address the privacy risks facing consumers today, of which 34% say government regulation is needed to protect personal privacy and 26% believe a hybrid option (regulation and self-regulation) should be pursued.
CYDigital/marteq.ios insight:

More stats when you click through, but the bottom line for B2C and B2B companies: get ahead of legislation.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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Data Privacy and Data Security: Outsourcing to Third Parties and the Effect on Consumers, Companies, and the Cybersecurity Industry as a Whole - CPO Magazine

Data Privacy and Data Security: Outsourcing to Third Parties and the Effect on Consumers, Companies, and the Cybersecurity Industry as a Whole - CPO Magazine | The MarTech Alert | Scoop.it
Now, the savvy consumer monitors whether their Facebook profile is public or private, checks their credit card statement monthly, freezes their credit score, and uses a different password for their Amazon.com account than their bank account – all a sign that the common user is becoming more intelligent as a result of an increased awareness that their data is out there, their data is being stored, and their favorite merchant may not be paying close attention to whose hands that information is being passed off. This new-found awareness that data subjects have rights whether they pay for a service or not has put the global economy into a privacy recession. For the first time, companies are now scrambling to capture consent at every crossroad and keep pace through privacy policy updates in an effort to anticipate the next law restricting the use of consumer data. The extent of this market shift will continue to grow until the stakes for an organization, and their impact on consumers, are fully realized.
CYDigital/marteq.ios insight:

From a data privacy management standpoint for the company, the most effective, secure, least costly approach is to give consumers full control over their data. Under this paradigm, a complete corporate function would not need to be created and managed.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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New report shows consumers want privacy, are unaware of new data privacy regulations - Yahoo News

While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by Integral Ad Science (IAS), the global leader in digital ad verification. In the past two decades, the ability to collect consumer data online has revolutionized the field of digital advertising, but new privacy regulations in the US and worldwide have begun to restrict certain targeting strategies. To find out more, IAS surveyed 1,093 US consumers on their perceptions of targeted digital advertising practices and data collection.

A majority of consumers say they are taking responsibility for securing their data; 53% of consumers hold themselves most accountable for keeping their personal information secure, with only 36% holding websites and apps most responsible, and just 10% holding the government most accountable. More than half of consumers have taken action to help limit data collection when they are online, such as clearing their browser history or using a private or "incognito" window. Just 39% responded that they have used an ad-blocker while browsing online.
CYDigital/marteq.ios insight:

The lack of awareness of data privacy legislation is a government marketing problem, and not pertinent. What is important: that over half of consumer hold themselves responsible for keeping their information secure! This is a strong base to support the notion that consumers want to take some action to keep their information secure, so offering them the opportunity to capture and control all of their behavioral data will be well received.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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The Problem with Automating Data Privacy Technology

The Problem with Automating Data Privacy Technology | The MarTech Alert | Scoop.it
Managing complex and nuanced consumer rights requests presents a unique challenge for enterprises in today's regulated world of GDPR and CCPA. Here's why.
As privacy laws around the globe proliferate and evolve, company leaders must be careful not to approach privacy compliance as an item to check off a list. Instead of employing a reactive strategy built around ad hoc responses to new laws and amendments, organizations should deploy a more proactive approach. To do so, they'll need to develop scalable processes that ingrain privacy into how the company manages its data. A scalable approach to privacy can help conserve resources, including budget, and create a lasting competitive edge.

With privacy technology, the word "automated" as a descriptor is used a lot. Yet few business leaders understand what that word currently means and what it needs to mean if they wish to scale their compliance programs. Today's existing automation technologies can help automate rote activities or connect disparate systems via APIs to reduce the reliance on manual tasks. While this form of automation can help with a "check-the-box" approach to privacy compliance, it will not allow organizations to understand how and why data is moving across a company. Only through intelligent automation will organizations learn how to turn data into a strategic asset, helping make privacy decisions quickly to harness the power of data not just to drive compliance but also greater business success.
CYDigital/marteq.ios insight:

It's a constantly moving target, i.e., to adhere to the frequent changes in legislation, so at this relatively early stage of consumer data privacy, the marketer is constantly behind. The smartest approach? Let the consumer own their data.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Policy Management: Choosing the Right Data Privacy Software, Part 1 - JD Supra

Policy Management: Choosing the Right Data Privacy Software, Part 1 - JD Supra | The MarTech Alert | Scoop.it
What capabilities should you search for?
A good Policy Management software solution will, first of all, provide multiple and up-to-date supporting document templates to allow your staff to create what’s required for a data privacy program. 

Employee understanding of policies and procedures is essential, but information overload can be a major roadblock to employee adoption of compliant behaviors. One way to ensure your employees get the information they need to remain compliant is to target the right segments of your workforce with only the information that’s appropriate to each of them, in the right language.

Your ability to assess and optimize your compliance program should be streamlined, too; the right solution should allow you to track attestations within your program, and make any changes required to improve compliance.

Furthermore, having the ability to automate reporting to enable early risk assessments and responses will reduce the number and cost of regulatory non-compliance incidents.

Ease of use is practically paramount, so both administrators and employees alike are able to work with the solution with minimal (or even no) training. This is important because most employees have difficulty with data privacy and cybersecurity issues; 75% of respondents in one survey struggled to understand any best practices in these areas, marking them at the “novice” or “risk” level.
CYDigital/marteq.ios insight:

Parts 2 and 3 can be found here: https://mitratech.com/resource-hub/blog/enterprise-content-management-data-privacy/  and https://www.jdsupra.com/legalnews/compliance-management-choosing-the-30216/

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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Senator proposes data privacy bill with serious punishments

Senator proposes data privacy bill with serious punishments | The MarTech Alert | Scoop.it
If the bill were a law during Facebook’s privacy scandals, Mark Zuckerberg would face jail time, Sen. Ron Wyden says.
CYDigital/marteq.ios insight:

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.

Come see what we are doing www.cyd.digital 

CYDigital/marteq.io's curator insight, October 22, 2019 8:16 AM

At CYDigital we are flipping the script. Our Consumers won't be packaged up and sold to advertisers instead we will package up advertisers and their offerings to be presented to our Consumers. The control to interact goes to the Consumer, where it should be.