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Amazon will pay you to know what you bought somewhere else – RetailWire

Amazon will pay you to know what you bought somewhere else – RetailWire | The MarTech Alert | Scoop.it
Amazon.com wants greater insights into what its customers are purchasing and it is willing to pay for the information.

The e-tailing and technology giant has launched Amazon Shopper Panel, an invitation-only program that allows participants to earn monthly rewards by sharing receipts of purchases made outside of its website and retail stores.

Participants in the program are asked to upload photos of 10 eligible receipts per month taken with the Shopper Panel app. Alternatively, they can forward email receipts to Amazon. Additional rewards are available when participants fill out short surveys. Amazon customers can earn up to $10 a month that can be applied to their balance on the site or donated to charity.
CYDigital/marteq.ios insight:

If you doubt B2C companies are unwilling to pay for the consumer's data, see Amazon. And if you doubt consumers will be unwilling to provide their data, see this program as well as all the supporting research.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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CEO Perspective: Moving Data Analytics from Cost Center to Revenue Generator - TWDI

CEO Perspective: Moving Data Analytics from Cost Center to Revenue Generator - TWDI | The MarTech Alert | Scoop.it
What do you mean when you say data monetization is a continuum?

Every company wants to become a data company. Actually becoming one requires a company to take on the mindset that data monetization is a continuum. The very first step is to prioritize data input. This means the data must be high quality, timely, in compliance with privacy and security needs, and thus able to inform insights-driven decision making. Monetizing data needs to build on the previous step before moving along the continuum in which businesses extend data monetization opportunities to their networks, helping create new revenue opportunities or strengthening previous ones.
CYDigital/marteq.ios insight:

A prerequisite to data monetization? Data that is compliance with privacy needs!

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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