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A Guide to B2B Lead Qualification | MarketingProfs

A Guide to B2B Lead Qualification | MarketingProfs | The MarTech Alert | Scoop.it
CYDigital/marteq.ios insight:

Courtesy of Spiralytics.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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How to create a data-driven culture - CIO.com

How to create a data-driven culture - CIO.com | The MarTech Alert | Scoop.it
A data-driven culture embraces the use of data in decision making. It treats data as a strategic asset of the company by making data widely available and accessible. It focuses on capturing, cleaning, and curating meaningful data from across the business. It promotes frequent experimentation to learn and improve. It realizes that a strong foundation of data is critical for differentiating the business through artificial intelligence (AI) and machine learning (ML). It is a culture with a high level of data literacy and a belief that data helps everyone perform better.

In many enterprises, data silos are guarded zealously by organizational silos. Often, it is coming from a meaningful place, that of ensuring that the rest of the organization understands the context, variables, calculations, and patterns of certain data elements to use them the right way. Do not let this be yet another reason to deprive the enterprise of access to data, but rather convert these guardians into educators. Let these departmental data experts take ownership of teaching and helping others in the company use data the right way and increase the data literacy of the enterprise.
CYDigital/marteq.ios insight:

Hamstring your marketing organization with martech-driven, data reliant processes: it forces a data-driven org.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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We Need to Stop Lying About Being Data-driven - CDO

Every company is in a race to become data-driven. With human movement hampered by an increasing list of restrictions and markets recalibrating themselves to a new normal, data offers the only refuge for getting better insights.

The benefits of a data-driven organization have been clear for several years. Yet, when you ask data scientists and data workers, you feel becoming data-driven is still a near impossible goal.

Why? Rob Woollen, chief technology officer and co-founder of Sigma Computing blames poor design, bad data quality, difficult data access and the disappointment of self-service business intelligence (BI).
CYDigital/marteq.ios insight:

Calling BS on being data-driven. Really, it comes down to how you define being data-driven.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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