The Marteq Alert
2.2K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

The Companies That Know the Most About You Based on App Data [Infographic] - Social Media Today

The Companies That Know the Most About You Based on App Data [Infographic] - Social Media Today | The Marteq Alert | Scoop.it
The team from Clario has created a listing of the personal data that some of the world's most popular apps collect, and how they match up against each other.
CYDigital/marteq.ios insight:

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Gaining customer trust in the cookieless era - ClickZ

Gaining customer trust in the cookieless era - ClickZ | The Marteq Alert | Scoop.it
  • The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down to how brands handle customer data, however they come by it.
  • Part of adopting a new approach to engaging with data is considering when and how first-party personal information is collected. The “how” is an important foundational detail, as it may set the tone for the marketer’s relationship with the customer, determining whether or not a customer chooses to opt-in to share their information at all.
  • Even after consent is obtained, customers and prospects have the right to change their minds. It’s an ongoing conversation between a customer and a brand, and so the ability to grant or revoke consent at multiple points in time is critical.
  • Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant.
    Ultimately, it’s up to the brand to use it to deliver better content and experiences and grow its customer relationships.
CYDigital/marteq.ios insight:

Bravo! But go beyond 1st party data and embrace zero party data.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why You Need to Have a 360-Degree View of Your Customers - New Breed Marketing

Why You Need to Have a 360-Degree View of Your Customers - New Breed Marketing | The Marteq Alert | Scoop.it
There are four components of a customer 360: account vitals, financial health and history, usage health and engagement. 

1. Account vitals

Account vitals include information like the name of the account, how much they pay you, who the sales owner for the account was, who’s the current account owner, what products the account uses, what industry the account is in and what types of customers the account serves.

2. Financial health and history

3. Usage health

What “usage” refers to will depend on your product or service, but it generally measures a customer’s consumption, outcomes and/or value realization. 

4. Engagement

Engagement is all of the customer-vendor interactions, such as marketing communications, sales conversations, customer success interactions and support engagements.
CYDigital/marteq.ios insight:

The fourth component of the 360 degree view is Engagement, but engagement between customer and vendor is woefully incomplete. A true 360 includes all behavioral data volunteered by the consumer that includes interaction with all online digital properties, regardless of ownership.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Personalization: Striking the Right Balance Between Data and Value - CMSwire

Personalization: Striking the Right Balance Between Data and Value - CMSwire | The Marteq Alert | Scoop.it
Customers are used to giving up their data to companies, with the expectation that it will be used to provide them with value, whether that takes the form of special offers, discounts, recommendations and the like. But even as these tactics evolve into hyper-personalization, some companies are better at delivering that reciprocal value than others.

While today’s customers understand the trade-offs inherent in giving their data to companies in return for value, the relationship can quickly sour and trust can quickly be broken if data’s used in a way the customer didn’t consent to.

The more personalized the experience, the more transparent you must be about how and why you’re collecting their data and what you’ll use it for.
CYDigital/marteq.ios insight:

The level of effort to continually track the reciprocal value for data is far too great, not to mention the effort to communicate changes. Fail-safe way to approach the exchange of data for value? Give the consumer control over their data, then ask for permission and provide a tangible reward.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Data Collection: The Next Frontier of Ecommerce Insights - MarTech Series

Data Collection: The Next Frontier of Ecommerce Insights - MarTech Series | The Marteq Alert | Scoop.it
While businesses have always sought data, online data collection has increasingly become a main data resource, especially today. As the market is facing unprecedented challenges at unparalleled speed, businesses are turning to data for much-needed certainty to plan ahead. Gaining that on-the-spot market view has translated into the need for almost-live consumption of online data as frequently as possible. This realization has been shifting the perception around data, quickly turning it into a must-have commodity.

In today’s world, retailers are seeking frequent streams of live data from to provide a relevant snapshot of their consumers’ changing demands. This enables them to make more timely decisions that translate into better results for the long term.
CYDigital/marteq.ios insight:

Without a doubt, the best way to collect data is NOT to collect data. Rather, allow the consumer to collect their data, then request access to that data for a digital reward. 

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.