Data Collection: The Next Frontier of Ecommerce Insights - MarTech Series | The MarTech Alert | Scoop.it
While businesses have always sought data, online data collection has increasingly become a main data resource, especially today. As the market is facing unprecedented challenges at unparalleled speed, businesses are turning to data for much-needed certainty to plan ahead. Gaining that on-the-spot market view has translated into the need for almost-live consumption of online data as frequently as possible. This realization has been shifting the perception around data, quickly turning it into a must-have commodity.

In today’s world, retailers are seeking frequent streams of live data from to provide a relevant snapshot of their consumers’ changing demands. This enables them to make more timely decisions that translate into better results for the long term.