Are Data Brokers Putting Your Customers' Data at Risk? - CMSwire | The Marteq Alert | Scoop.it
“Data brokers … have risen as a new industry alongside big data,” according to Business News Daily. “For businesses that capture large amounts of data, collecting information and then selling it represent opportunities for new revenue streams.”

But it’s not without its risks. The security of the $200 billion data-brokerage industry is actually only a part of the challenges for which marketers should take note. Marketers must be critical of the accuracy of these data-piping machines. HBR researchers found that consumer information sold by data brokers “varies greatly in quality” and may be “even worse than what you’d get if you used random chance to create a target list.”