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Scoop.it!
Most enterprise companies do not use customer journey maps, but more than half are building them or plan to build and use them in the future, this research study finds. 
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Scoop.it!
CYDigital/marteq.ios insight:
It's a pain, but well worth it...if you have the resources.
See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing
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You can access the study here: https://ansira.com/insights/white-papers/the-enterprise-perspective-on-customer-journey-mapping/
marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing