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US Consumers Want to Switch to Businesses That Prioritize Data Rights but Are Frustrated With Current Practices, New Report Shows - Digital Journal

US Consumers Want to Switch to Businesses That Prioritize Data Rights but Are Frustrated With Current Practices, New Report Shows - Digital Journal | The MarTech Alert | Scoop.it
Companies that offer consumers greater data privacy visibility and control have the potential to unlock increased consumer trust, preference, and loyalty. Specifically, if given a choice to do so, 93% of Americans would switch to a company that prioritizes data privacy. A similar number (91%) would prefer to buy from companies that always guarantee them access to their data. Surveyed during the height of a global pandemic and economic uncertainty, nearly two in five Americans (38%) expressed that they believe it’s worth spending more money with companies that prioritize data privacy.

However, most Americans today are frustrated by the lack of data control companies offer. Notably, 88% of Americans are frustrated by the fact that they don’t have control over their personal data and they wish the process was easier. An overwhelming 94% of all Americans wish for a better experience of getting their data back from a company (regardless of whether or not they’ve tried).
CYDigital/marteq.ios insight:

The theme is consistent: consumers want control over their data, and are willing to share it for a benefit.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Most Consumers Want Their Health Data Shared Only With Permission Or Not At All - MediaPost

Most Consumers Want Their Health Data Shared Only With Permission Or Not At All - MediaPost | The MarTech Alert | Scoop.it
The findings indicate that before people will be confident in sharing their health data, they need education and information about how their data will be used. Consumers want control over their health data, including a permission-based system to share data, and the ability to opt out at any time. Six in 10 (61%) state that they do not benefit from companies collecting their data.

Further, 70% of participants said they believed that health data should either not be shared or shared only with their permission. Unaided, 34% of respondents were aware of insurance companies collecting their health data, but only 17% identified search engine companies and 5% correctly stated health websites and applications.
CYDigital/marteq.ios insight:

Consumers are willing to share ANY type of data, so long as they can give permission and rewarded for it. It's a golden opportunity for all marketers.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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4 critical customer behaviors that help guide targeted marketing | Ad Age

4 critical customer behaviors that help guide targeted marketing | Ad Age | The MarTech Alert | Scoop.it

1. Look at your customers' purchase behavior.
2. Always consider consistency.
Make sure the data you digest and analyze is good and has enough scale to make right assumptions and decisions. 
3. Focus on browsing history.Focus on their browsing history so you can message them during the evaluation of alternative stages of the buyer's journey, giving you a better chance of success.
4. Look at search terms people use.

CYDigital/marteq.ios insight:

Dated and inferior guidance. Zero-party data, and specifically extended zero-party data, is the best source of customer behavior available today. Not even close.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

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