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The Reset: Decoding 'What’s Next' in marketing, Marketing & Advertising News - ET BrandEquity

The Reset: Decoding 'What’s Next' in marketing, Marketing & Advertising News - ET BrandEquity | The MarTech Alert | Scoop.it
As customer engagement undergoes a fundamental transformation, brands now need to understand that they have fewer opportunities to engage with customers and must make the most of them, to create a lasting impression. Knowledge and insights driven by data will play a key role to ensure that brand strategies are aligned to create impact from the very first touchpoint.

Today, be it the biggest conglomerates or the start-ups, all brands are focused on ensuring empathetic interaction with a more safety conscious consumer than only delivering product centric awareness, a message that needs to start translating from the very first engagement with the customers to ensure continued trust and possible long-term loyalty.
CYDigital/marteq.ios insight:

Be relevant!

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Consumer Trends Analysis: Pandemic Impact on Brand Loyalty - MarTech Series

According to another report from Bazaarvoice, 39 percent of consumers worldwide bought products from new brands this year, and 88 percent of those first-time purchasers indicated they intend to continue buying these brands in the future. More than half of consumers in the U.S. (51 percent) resorted to purchasing brands they hadn’t previously known about, likely a result of more well-known brands selling out their stock due to higher demand.

Forbes also reports that consumer loyalty has decreased as a result of the pandemic, adding another challenge to the many obstacles retailers already face. Their conclusion comes from a study conducted by Wharton Baker Retailing Center and WisePlum that indicates consumers experiencing problems or delays when ordering goods were 35 percent less loyal than those able to purchase products without complications.
CYDigital/marteq.ios insight:

No doubt that there's an impact on shopping patterns, but it remains to be seen if this has legs.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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