The MarTech Alert
1.3K views | +2 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Role Of Blockchain Technology In The Content Marketing Sector - HashCash HCX

Role Of Blockchain Technology In The Content Marketing Sector - HashCash HCX | The MarTech Alert | Scoop.it
  • Preventing content marketing, paid promotion frauds through blockchain.
  • Locating deceptive influencers through blockchain technology.
  • Conducting profitable content marketing: Various content marketers understand the importance of their work, but they additionally realize that content marketing needs a slice of luck. If the right person sees your content with a large follower base and seems to like it, then a single retweet or share is what you need to skyrocket a favourable response.

    In this case, the need for luck can be removed easily. One can do it by pointing to the origin and getting in touch with micro-influencers that have notable followers. With blockchain technology, companies can reward these influencers with possibly redeemable digital assets. It is for sharing their content with their target audience.
CYDigital/marteq.ios insight:

It's that 3rd bullet point that's most intriguing: the ability to work backwards and find the micro-influencers. Working backwards! Is it possible to work backwards on any online transactions so that to determine attribution? Via blockchain: absolutely!

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How 'Big Blockchain' Is Inevitable - CoinDesk

How 'Big Blockchain' Is Inevitable - CoinDesk | The MarTech Alert | Scoop.it
The essential question is, therefore, whether, if and when blockchain finds its own killer apps that those services will be meaningfully more decentralized than the current options. And the answer is – unless the blockchain industry proactively works to prevent it – probably not. There’s a good chance that in a decade or two we’ll be complaining about the evil nature of “Big Blockchain” in the same way we complain about Big Tech today.

At a minimum, blockchain founders and investors need to recognize that many of the fundamental economic forces that are driving consolidation across the economy will also apply to blockchain-based applications. Distributed ledgers are not immune to “winner takes all” market dynamics, the increased globalization of markets, and more lax regulation and weaker antitrust enforcement simply because they are distributed.  Thinking deeply and realistically about the economic similarities between blockchain and other industries now will help the industry to anticipate potential problem areas.

Second, blockchain presents a new environment that requires custom-designed decentralized governance. As of now, governance systems are far from ready to oversee complex, billion-dollar products. Hundreds of years of insights in economics, political science, law and business must be translated and adapted into collective decision-making processes suitable for blockchain and resistant to consolidation.
CYDigital/marteq.ios insight:

Blockchain is a technology whose application to problems is limited...for now. It will find its footing, eventually.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Reimagining the new social contract for the digital age - ZDNet

Reimagining the new social contract for the digital age - ZDNet | The MarTech Alert | Scoop.it

"Driven by fear and also a deep hope for a brighter future, people everywhere began to undertake a new process, to reimagine our social contract -- the basic expectations between business, government and civil society for a new digital age," said Don Tapscott, co-founder and executive chairman of the Blockchain Research Institute. The six principles were: 

 

  1. Inclusive models of global problem-solving. 
  2. Rethinking democracy for citizen engagement. 
  3. A new commitment to justice. 
  4. New models of work and education. 
  5. New models of identity. 
  6. A commitment to sustainability

 

The pandemic has a lot to do with data or lack thereof. An example is health data. Data is captured in silos. We do not own the data. Data cannot be aggregated across all of our individual identities. "Let's move away from the industrial-age system of stamps, seals, and signatures we depend on to this day. We need to protect the security of personhood and end the systems of economic exclusion and digital feudalism. Individuals should own and profit from the data they create from the moment of their birth," said Tapscott.   

Data ownership and access is a key success factor in the new digital age. We must be able to use our data to plan our lives. Tapscott talked about how we can use blockchain to create a self-sovereign and portable identity. 

CYDigital/marteq.ios insight:

We struggle with the notion of all consumer data on the blockchain, as the very nature of blockchain makes this data immutable. Does the consumer want all their data unerasable?

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain marketing, more power in the hands of consumers - ET BrandEquity

Blockchain marketing envisions an entirely new environment, where consumers are able to own and sell their data directly to marketers and advertisers. This will put more power in the hands of the customer and will usher in the era of democracy in marketing.
CYDigital/marteq.ios insight:

This is the killer solution for blockchain: permitting consumers to own their data and manage it as they see fit. When this occurs, then the trust between the brand and consumer is magnified.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain, the amazing solution for almost nothing - The Correspondent

Blockchain, the amazing solution for almost nothing - The Correspondent | The MarTech Alert | Scoop.it
Former blockchain developer Mark van Cuijk explained: “You could also use a forklift to put a six-pack of beer on your kitchen counter. But it’s just not very efficient.” 

I’ll list a few of the problems. Firstly: the technology is at loggerheads with European privacy legislation, specifically the right to be forgotten. Once something is in the blockchain, it cannot be removed. 

Also, in a blockchain you aren’t anonymous, but “pseudonymous”: your identity is linked to a number, and if someone can link your name to that number, you’re screwed. Everything you got up to on that blockchain is visible to everyone. 

The fact that no one is in charge and nothing can be modified also means that mistakes cannot be corrected. 

The smartest thing about blockchain, Matt Levine wrote, is that the rest of the world was forced to “pay attention to those back-office technology upgrades, and to think that they might be revolutionary”.
CYDigital/marteq.ios insight:

I often think that blockchain is a technology looking for a solution. This is especially true for marketing: what solution requires an audit that is immutable? More importantly, is there an alternate, less complex technology available for that solution? 

Of everything associated with the blockchain technology, the most promising aspect is the Smart Contract. Contact us if you're a consumer marketer who wants to learn more.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Blockchain Will Disrupt The Digital Marketing And Advertising Space - CIO Applications

How Blockchain Will Disrupt The Digital Marketing And Advertising Space - CIO Applications | The MarTech Alert | Scoop.it
Targeting Audiences Better

By utilizing blockchain, advertisers will have to potential to create customer profiles directly from the customers, accessing the information customers are willing to share in an instance. 

No Middleman

Blockchain can enable companies to pay their targeted audience directly to view their ads and eliminate the process of an ad buy entirely. Companies will seek actual audience attention instead of imprints using micro-currencies as well as obtain proof of that attention before the currency is exchanged.

Enhancing Transparency

The ledger system of blockchain offers secured transparency of a product’s move across the supply chain. This will enhance customer experience by giving buyers the ability to check where the products come from, who handled it, if it’s real or not, and if they are buying from an online space or a physical storefront.

Building Trust with Ad Buys

With online advertising, it can be unclear to know if statistics are correct because the counts clicked to a company’s site can also be bots or hired clickers who artificially increase ad stats so that their distributors can charge higher rates. Companies can save millions in ad spending by quickly identifying whether the people viewing their ads are members of their targeted audience or not with the help of blockchain as it is transparent and encrypted.
CYDigital/marteq.ios insight:

Without a doubt, this is here and ready to be exploited to the advantage of the marketer, especially vis-a-vis privacy legislation. Go direct, and remove the middleman!

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Another Disaster Is Inevitable. Here Are 3 Ways a Blockchain Strategy Can Prepare Your Business. - CEO World

Another Disaster Is Inevitable. Here Are 3 Ways a Blockchain Strategy Can Prepare Your Business. - CEO World | The MarTech Alert | Scoop.it
With smart contracts, businesses can automatically execute, document, or control events and actions according to the terms of the contract, eliminating manual processes and disputes. This also prevents delayed transactions and drastically improves efficiency.
CYDigital/marteq.ios insight:

I highlighted one aspect of blockchain that holds great promise for the marketer: smart contracts.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Jack Dorsey Details Twitter’s Blockchain Strategy at Oslo Freedom Forum | Nasdaq

When Twitter and Square CEO Jack Dorsey spoke at the virtual Oslo Freedom Forum 2020 on Friday, he said blockchain technology is the future of Twitter. 

"Blockchain and bitcoin point to a future, point to a world, where content exists forever," Dorsey said. "We're not in the content hosting business anymore, we're in the discovery business.

In short, Dorsey expects the nonprofit Blue Sky to create an open Twitter protocol, which users can contribute to and access data from instead of a centralized service where the social media platform hosts content on its website.
CYDigital/marteq.ios insight:

A declaration that should pave the way for many others to follow. Blockchain offers so much to the marketer.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain study reveals potential benefits for digital advertisers | WARC

Blockchain study reveals potential benefits for digital advertisers | WARC | The MarTech Alert | Scoop.it
The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG).

“Collectively, 80% of impressions met the compliance criteria selected by each brand,” Jules Kendrick, MD UK & Europe for TAG reports. “Of the 20% that were not considered qualified, 10% of impressions had measurement or matching discrepancies, 6% were classified as high brand safety risk, 3% as non-measurable and 1% as suspicious.”
CYDigital/marteq.ios insight:

Blockchain used to measure qualified impressions! Incredibly helpful when ascertaining channel effectiveness.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Gather is Democratizing the Internet With Decentralized Incentivization - Influencive

How Gather is Democratizing the Internet With Decentralized Incentivization - Influencive | The MarTech Alert | Scoop.it
Thanks to blockchain and distributed technology, it is now possible to financially reward viewers for visiting websites and using applications. By opting in to Gather’s hardware layer, visitors can loan their spare computing power whilst on the website/app. As the user spends time on the website/app, value is generated through the network’s application layer, with payouts in Bitcoin, GTH or local fiat currency.

The powerful effect of this tangible level of incentivization cannot be overstated. By simply visiting a website or using an app, opting-in, and reading or viewing content, the reader is compensated with money. Not points. Not e-books. Cold, hard (digital) cash. It gets better. The more time you spend relaxing and reading your favorite Gather-compatible websites, the more money you make.
CYDigital/marteq.ios insight:

Add to this your own loyalty program using your own digital rewards system. It's a powerful value prop.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Top Trends in the Blockchain Industry for 2020 – Blockchain News

Top Trends in the Blockchain Industry for 2020 – Blockchain News | The MarTech Alert | Scoop.it
#1 Rise in Federated Blockchains
#2 Blockchain as a service (BaaS)
#3 Blockchain will transform Social Media
#4 Stablecoins gain visibility
#5 Blockchain with AI and IoT
CYDigital/marteq.ios insight:

Marketers need to start to pay attention to blockchain. Notes #3, where blockchain can remedy the many problems with social media.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

AdLedger Announces CryptoRTB Protocol For Digital Advertising - MarTech Series

AdLedger Announces CryptoRTB Protocol For Digital Advertising - MarTech Series | The MarTech Alert | Scoop.it
AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital advertising industry.

“OpenRTB represents incredible innovation that powered the rise of digital advertising, but as consumer technology evolved over the last decade, problems were introduced into the ecosystem,” said Christiana Cacciapuoti, Executive Director at AdLedger. “We now have technologies like blockchain and cryptography, which can work in tandem with OpenRTB to power a system where privacy and profitability can coexist.”
CYDigital/marteq.ios insight:

The first application is ad fraud prevention, but watch this space as blockchain is applied to other issues including data privacy.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

A ‘no code programming’ future that involves simply built new applications - CoinJournal

A ‘no code programming’ future that involves simply built new applications - CoinJournal | The MarTech Alert | Scoop.it
No Code Programming for blockchain means eliminating the programming barrier. The most significant upside of No Code programming is that it allows developers to realise the ‘technical’ end easily. There is currently a wide coding skill gap; Chinese blockchain firms, for example, are offering large salaries to try and make up for this skill gap by attracting talent from abroad.

Some of the industries set to gain from this innovation are finance & investment, more so, banks and financial institutions.

No Code Programming will allow these institutions to create and unveil new digital services that will improve transactions and ultimately benefit the customers. By eliminating the need for code, the workload and skill requirements involved in developing blockchain will be reduced.
CYDigital/marteq.ios insight:

And given the dearth of blockchain programmers, this would be a godsend.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Deloitte’s 2020 Global Blockchain Survey

Deloitte’s 2020 Global Blockchain Survey | The MarTech Alert | Scoop.it

More than a decade has passed since the
introduction of what we know today as
blockchain technology. Over that time,
the promise of what the technology could offer
businesses and industries has evolved from a
cryptocurrency payment platform to something
bigger, game-changing, and truly disruptive. In
recent years, we have seen sentiment about
blockchain’s potential similarly evolving, along
with companies directing actual investment
dollars toward applications.

CYDigital/marteq.ios insight:

Blockchain almost synonymous with digital assets. And one of the marketer's most valuable digital assets is data. The connection is clear.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Marketing technology provider Aqilliz and telecoms giant MyRepublic create blockchain-based loyalty programme - Crypto-Reporter

Marketing technology provider Aqilliz and telecoms giant MyRepublic create blockchain-based loyalty programme - Crypto-Reporter | The MarTech Alert | Scoop.it
Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of blockchain to drive greater operational efficiency and business model innovation in the telecommunications sector.

As part of this pilot, post-paid MyRepublic subscribers received an invitation to download the MyRewards mobile application, available on both the Google Play and iOS app store. From February to April 2020, MyRepublic customers could earn points based on their monthly bill which could be redeemed at any of the company’s 19 retail outlets islandwide through an in-app QR code system. In addition, MyRepublic users also had the option of earning points by connecting to over 20,000 Wireless@SG hotspots islandwide at locations including shopping centres, libraries, community centres, and other public venues. MyRewards points could then be spent on in-app purchases for retail vouchers and other branded offers, rewarding consumers for their participation.
CYDigital/marteq.ios insight:

Loyalty programs are a natural sandbox for blockchain and crypto, and this is a great use case.

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Accenture Named a Leader in the First IDC Marketscape Assessment on Blockchain Services - AiThority

Accenture Named a Leader in the First IDC Marketscape Assessment on Blockchain Services - AiThority | The MarTech Alert | Scoop.it
Accenture has been positioned as a Leader in blockchain capabilities by the IDC MarketScape.

The report — IDC MarketScape: Worldwide Blockchain Services 2020 Vendor Assessment (Doc # US46393920, June 2020) — is the first IDC MarketScape assessment of vendors providing professional services supporting blockchain technologies. Each of the 12 companies included in the report has a standalone blockchain practice or business unit and is actively working with clients to build blockchain implementations that have been deployed outside of a test environment.
CYDigital/marteq.ios insight:

This will continually change over time, especially the next 3-5 years.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Introduction Of Blockchain Technology Is Transforming Marketing? | CustomerThink

How Introduction Of Blockchain Technology Is Transforming Marketing? | CustomerThink | The MarTech Alert | Scoop.it
Let us take a look at the advantages that this technology has to offer-

1. Simplicity is one of the biggest advantages of blockchain.

2. Security is the topmost reason why this tech is being integrated into various fields.

3. The level of transparency is really high. It is easy to track information and witness the changes that are being made by other nodes.

4. By boosting updates at a great speed, this ever-evolving technology has a lot to offer.

5. The security that it offers has ameliorated the level of reliability.
CYDigital/marteq.ios insight:

Blockchain is a potential platform upon which to create solutions, and needs to be included as you look to solve issues. But its applicability may be limiting, i.e., it doesn't solve all problems.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Blockchain Occupies a Unique Seat at the Advertising Table | MarTech Advisor

Why Blockchain Occupies a Unique Seat at the Advertising Table | MarTech Advisor | The MarTech Alert | Scoop.it
Blockchain can fundamentally transform the digital marketing space in this regard—it provides the means for recording reconciled transactions on a decentralized ledger, thereby eliminating data duplication. This then serves as immutable proof of a transaction or event having taken place meaning that campaign success cannot be falsified after the fact. By employing smart contracts in the process of tracking and reconciling published ad campaigns, stakeholders can ensure that only impressions that have been verified according to parameters encoded in the contract are being paid for. Payments can also then be automatically distributed to relevant parties based on factors such as when and where an ad was shown, who saw this ad, and whether the viewer interacted with it.

The cost-efficiencies are clear here, but the prized benefit perhaps is the ability for blockchain to introduce the sorely needed end-to-end transparency to programmatic campaigns. This ensures that stakeholders are only paying for ads that have been served on platforms that are viewable, brand-safe, and fraud-free. Simultaneously, stakeholders have better insights on which to act, enabling them to optimize their campaigns in real time and ensuring that their marketing budgets are well-spent.
CYDigital/marteq.ios insight:

Only scratches the surface as to how blockchain can be applied to marketing...and martech.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How the Pandemic Is Pushing Blockchain Forward - HBR

How the Pandemic Is Pushing Blockchain Forward - HBR | The MarTech Alert | Scoop.it
It has taken the Covid-19 pandemic to push through the obstacles to blockchain adoption. The virus has revealed the weaknesses in our supply chains, our inability to deploy resources where they are most needed to address the pandemic, and difficulties in capturing and sharing the data needed to make rapid decisions in managing it. Blockchain solutions that have been under development for years have been repurposed and unleashed to address these challenges.

To use blockchains — and other technologies — to help build a better future, leaders must protect data privacy and be transparent about data usage. Too often, crises can prompt widespread erosion of individual freedoms. Lest one forget, after 9/11, the U.S. passed the Patriot Act to fight terrorism, but that greater aim came at a cost to our individual liberties. The power of blockchain is the ability to share data without revealing personal information, if they are designed to do that. As we fight this pandemic, we urge leaders to follow the examples of Rapid Medical Parts, MiPasa, Tymlex, and Civitas: design blockchain solutions that capture and secure the data our decision makers need without eroding our democratic values.
CYDigital/marteq.ios insight:

Focuses on how blockchain is being used to shore-up the supply chain relative to Covid-19. Note that using blockchain for supply chain and validating digital advertising performance are the obvious use cases. Far more lurk beneath the surface.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Coronavirus Pandemic Is Reshaping Blockchain Companies’ Roadmaps - Cointelegraph

Coronavirus Pandemic Is Reshaping Blockchain Companies’ Roadmaps - Cointelegraph | The MarTech Alert | Scoop.it
It seems that the roadmaps from the top 20 crypto projects in terms of capitalization have been unaffected by the coronavirus. This can be explained by the fact that the launch of the main critical updates planned for 2020 is carried out by the blockchain, not by people, and the employees involved are used to working in a decentralized way.

The restrictions and economic problems caused by the coronavirus have left many token sales without investments, while forcing others to postpone their launch. The latest report by ICOBench shows that the investments raised by projects over the period of the last week of January to the first week of February are considerably lower, compared with the same period last year.

Major cryptocurrency exchanges such as Kraken, Gemini, OKEx and Bitstamp seem to remain unaffected by the coronavirus pandemic, reporting a surge in user sign-ups and trading volumes. Binance’s futures monthly trading report revealed an 85% increase in trading volumes across the exchange’s futures perpetual contracts for January 2020. 
CYDigital/marteq.ios insight:

Blockchain continues to move forward, as it is a natural decentralized application managed within a decentralized process.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

KFC to use blockchain for tracking digital advertising - Ledger Insights

KFC to use blockchain for tracking digital advertising - Ledger Insights | The MarTech Alert | Scoop.it
Fast-food chain KFC recently announced it is adopting blockchain for digital advertising and media buying in the Middle East. Colonel Sanders aims to improve advertising data transparency and reduce the risk of fraud and will be working with Omnicom marketing agency Hearts & Science MENA to roll out the solution.

A common problem is the low conversion rate. But a significant issue is that only a small percent (52%) of advertising clicks can be verified. That’s partly because there are so many intermediaries between the advertiser and the publisher. This lack of clarity about whether a particular campaign is working results in a waste of money. Meanwhile the challenges of tracking advertisements increase the risk of fraud. 

Leveraging blockchain, KFC aims to access real-time data from its ad campaigns. This improved transparency would enable the firm to increase brand visibility and monitor ad distribution. On the other hand, a shared database of advertising placement and delivery would reduce the risk of fraud in the digital ad supply chain. 
CYDigital/marteq.ios insight:

Another big brand embraces the benefits of blockchain.

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Following PayPal, eBay, Stripe, Visa, and Mastercard Leave Libra

Following PayPal, eBay, Stripe, Visa, and Mastercard Leave Libra | The MarTech Alert | Scoop.it
Following the departure of PayPal from Facebook’s Libra project—a cryptocurrency that promises to “reinvent money” and “transform the global economy”—a new wave of departures has rocked the platform as eBay, Stripe, Visa, and Mastercard have all announced that they are abandoning ship.
CYDigital/marteq.ios insight:

We are not surprised. 

No comment yet.