The Blockchain & MarTech Alert
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How Blockchain is Having an Impact on Digital Marketing? | CustomerThink

How Blockchain is Having an Impact on Digital Marketing? | CustomerThink | The Blockchain & MarTech Alert | Scoop.it
1. Granting the Power of Data to Consumers

2. Authentication and Transparency

3. The Confusing ad-spend Streamlined!

4. Keyword Tracking

5. No Traditional Social Media Surveillance

6. Better leads for Marketers
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Keyword tracking makes perfect sense, as it is transactional. The use of blockchain would cut down on click fraud.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

Morgan Edward fun's curator insight, November 29, 2019 9:40 AM
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How Blockchain Technology Is Shaping a New Future for Digital Marketing - TechFunnel

How Blockchain Technology Is Shaping a New Future for Digital Marketing - TechFunnel | The Blockchain & MarTech Alert | Scoop.it
At its core, blockchain is a kind of ledger that enables transactions between two parties while recording and time-stamp and online interaction without the need for third-party verification.

1. Market transparency
Blockchain, the encrypted, decentralized database of distributed and interlinked nodes, is particularly suited for integration with digital marketing. Blockchain promises to solve many of the issues that come with digital marketing, including data privacy, security and content monetization. The transparent nature of blockchain data also makes consumers feel at ease because companies cannot manipulate their data.

2. Eliminates the digital marketing middleman
Without blockchain, if a company wants to offer banner advertisements on its website it has to do so through Google AdSense so that no sketchy businesses will take over your ad space. Here Google processes the transaction and charges a fee for its part in the deal. Companies won’t have the need to go through a third-party platform such as Google with the blockchain structure. That’s because blockchain users can be verified through their networks. People would know they’re getting what they’re paying for as opposed to potentially paying for clicks that aren’t genuine.

3. Gives the consumer control of their own information
Marketers will no longer be able to extract customer’s information without their permission, rather will have to earn the customer’s consent, blockchain technology also allows consumers to charge for their contact information and attention. Thus giving the consumers full control over their information.

4. Data protection and security benefits
With rigorous data protection regulations like the GDPR coming into effect across all major markets, marketers can also leverage the blockchain technology to store large volumes of customer data securely.  Additionally, regulatory agreement to GDPR that will require marketers to take consent from their customers can also be managed through blockchain technology. 

CYDigital/marteq.io's insight:

Best summary that we've seen.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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How Blockchain is Disrupting Digital Marketing and Where It’s Headed – CRYPTO CRYPTO NEWS

How Blockchain is Disrupting Digital Marketing and Where It’s Headed – CRYPTO CRYPTO NEWS | The Blockchain & MarTech Alert | Scoop.it
1. More Democratic Marketing
Blockchain gives some power back to consumers that was previously in the hands of social media platforms and other companies that collect consumer data. That means consumers will be directly compensated for viewing ads, and presumably for giving up their data as well.

2. More Reliable Marketing
Blockchain can create transparency surrounding where products were sourced or manufactured. It becomes much more straightforward to audit supply chains, and consumers can be more confident that product labels are accurate.

3. Cheaper Ads
Without the middle man, the cost of digital advertising would be reduced for marketing teams. Going through one or more third parties can make ad tracking difficult, but with blockchain information would be readily accessible by marketers. That means it will also be easier for marketing teams to measure the ROI of their ads.
CYDigital/marteq.io's insight:

As the marketer for your organization, you're not going out and building blockchain applications. But know that applications incorporating this functionality are coming.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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3 Ways Blockchain Will Revolutionize Marketing in 2020 and Beyond - CMSwire

3 Ways Blockchain Will Revolutionize Marketing in 2020 and Beyond - CMSwire | The Blockchain & MarTech Alert | Scoop.it
1. More Democratic Marketing
Martin believes blockchain gives some power back to consumers that was previously in the hands of social media platforms and other companies that collect consumer data. 

2. More Reliable Marketing
Blockchain can create transparency surrounding where products were sourced or manufactured. 

3. Cheaper Ads
Without the middle man, the cost of digital advertising would be reduced for marketing teams. 
CYDigital/marteq.io's insight:

Blockchain is a means to an end, and not in and of itself the answer to all problems. But it opens up significant opportunities for marketers via applications built using blockchain and its principles.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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