1. Granting the Power of Data to Consumers
2. Authentication and Transparency
3. The Confusing ad-spend Streamlined!
4. Keyword Tracking
5. No Traditional Social Media Surveillance
6. Better leads for Marketers
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![]() 1. Granting the Power of Data to Consumers No comment yet.
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![]() At its core, blockchain is a kind of ledger that enables transactions between two parties while recording and time-stamp and online interaction without the need for third-party verification.
CYDigital/marteq.ios insight:
Best summary that we've seen.
Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech
![]() 1. More Democratic Marketing
CYDigital/marteq.ios insight:
As the marketer for your organization, you're not going out and building blockchain applications. But know that applications incorporating this functionality are coming.
Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech
![]() 1. More Democratic Marketing
CYDigital/marteq.ios insight:
Blockchain is a means to an end, and not in and of itself the answer to all problems. But it opens up significant opportunities for marketers via applications built using blockchain and its principles.
Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing |
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Keyword tracking makes perfect sense, as it is transactional. The use of blockchain would cut down on click fraud.
Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech