Using Behavioral Data to Drive Better Customer Experiences | CustomerThink | The MarTech Alert | Scoop.it
Behavioral data is so important because, unlike demographics, behavior changes all the time and transcends demographics. Using behavior allows us to respond to actual demonstrated intent at an individual level, rather than rely solely on educated guesses based on demographic segmentation.

Access to these behavioral data signals, delivered through data intelligence platforms, can tell us where consumers are in their shopping journeys. It widens our view of consumer pain points and actions, enabling us to deliver better customer experiences and increase our marketing performance.

It can give us a competitive advantage: research finds that organizations who leverage customer behavior data to generate behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. With behavioral data, we can achieve nearly 200% ROI through timely and relevant marketing.