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Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research

Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research | The Marteq Alert | Scoop.it

DemandLab released new research that reveals how few–only 36%–are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies.

Key findings from the report include:

  • 95% of marketers who have implemented an attribution strategy are seeing success.
  • Nearly 60% of marketing leaders say revenue attribution enhances their ability to make better decisions, increase campaign effectiveness, and to report on marketing ROI.
  • Despite this, only 36% of marketing leaders have an attribution strategy in place.
CYDigital/marteq.ios insight:

36%. SMH.

 

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Role Of Blockchain Technology In The Content Marketing Sector - HashCash HCX

Role Of Blockchain Technology In The Content Marketing Sector - HashCash HCX | The Marteq Alert | Scoop.it
  • Preventing content marketing, paid promotion frauds through blockchain.
  • Locating deceptive influencers through blockchain technology.
  • Conducting profitable content marketing: Various content marketers understand the importance of their work, but they additionally realize that content marketing needs a slice of luck. If the right person sees your content with a large follower base and seems to like it, then a single retweet or share is what you need to skyrocket a favourable response.

    In this case, the need for luck can be removed easily. One can do it by pointing to the origin and getting in touch with micro-influencers that have notable followers. With blockchain technology, companies can reward these influencers with possibly redeemable digital assets. It is for sharing their content with their target audience.
CYDigital/marteq.ios insight:

It's that 3rd bullet point that's most intriguing: the ability to work backwards and find the micro-influencers. Working backwards! Is it possible to work backwards on any online transactions so that to determine attribution? Via blockchain: absolutely!

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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How can content marketing get closer to accountable results? - MarTech Cube

How can content marketing get closer to accountable results? - MarTech Cube | The Marteq Alert | Scoop.it
1st step – tracking mechanism: You need to be able to install an effective tracking mechanism. At the most basic level, installing something such as Google Analytics will let you view performance across your site. 
2nd step – tracking links: Next is implementing tracking links within the URLs of your social media campaigns. These coded URLs will help in measuring social-originated conversions and indirect conversions.
3d step – measuring the interaction between the visitor and your content: The reality is that each visitor can interact with your content in their own unique way. That is why behavior flow tracking is needed.

4th step – attribution tracking: Google Analytics has rolled out attribution tracking. Their solution now gives companies the ability to get a little bit more insight into the programs that contributed to the conversion.
CYDigital/marteq.ios insight:

Much of this falls apart with the 4th step: attribution tracking. If you want to learn more about the subject, I strongly recommend reviewing https://www.socialmediaexaminer.com/how-to-track-attribution-facebook-and-google-chris-mercer/

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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87 Marketing Analytics & Performance Attribution Tools

87 Marketing Analytics & Performance Attribution Tools | The Marteq Alert | Scoop.it
CYDigital/marteq.ios insight:

Bookmark for future reference.

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