The idea behind the sprint (which comes from the Scrum framework) is to have a short time-boxed cycle for planning and executing work. A sprint helps your team create a sense of urgency and allows them to only plan in detail at the last responsible moment.
An agile marketing sprint is typically one or two weeks and should stay consistent to establish a rhythm, which is known to improve productivity. Sprint Planning is a meeting that kicks off the sprint. It’s really important that this is done well, as it sets the stage for the entire work cycle.
It’s a natural tendency for teams to overcommit to work, so make sure to leave some room for unexpected urgent needs or a team member getting sick. In agile marketing, we want to strive for predictability so that we can complete work, so being a little conservative on the commitment at first is better than constantly taking on too much and not delivering.
An excellent overview of Agile as it applies to marketing. Strongly recommend clicking-through should you need a quick primer.
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