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Is YouTube a shopping powerhouse waiting to happen? – RetailWire

Is YouTube a shopping powerhouse waiting to happen? – RetailWire | The MarTech Alert | Scoop.it
YouTube is asking creators to tag and track products featured in their videos as part of an “experiment” in what is potentially a major step toward fulfilling the platform’s e-commerce ambitions.

Creators have largely monetized their YouTube content from advertisements served on their videos and from YouTube Premium subscribers watching their content. Some videos include links in their descriptions to Amazon or other retailers designed to drive affiliate sales.

The video tags that YouTube is now testing are linked to analytics and sales through Google, YouTube’s parent. A Shopify integration is also being explored, according to Bloomberg. The report stated, “The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly.”
CYDigital/marteq.ios insight:

Ahhhh, the great promise of video shopping, part deux. Not going to happen.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Google (GOOG) Wants YouTube to Become a Shopping Destination - Bloomberg

Google (GOOG) Wants YouTube to Become a Shopping Destination - Bloomberg | The MarTech Alert | Scoop.it
The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.
CYDigital/marteq.ios insight:

Product placement takes on a whole different tact.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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