YouTube is asking creators to tag and track products featured in their videos as part of an “experiment” in what is potentially a major step toward fulfilling the platform’s e-commerce ambitions.
Creators have largely monetized their YouTube content from advertisements served on their videos and from YouTube Premium subscribers watching their content. Some videos include links in their descriptions to Amazon or other retailers designed to drive affiliate sales.
The video tags that YouTube is now testing are linked to analytics and sales through Google, YouTube’s parent. A Shopify integration is also being explored, according to Bloomberg. The report stated, “The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly.”
Ahhhh, the great promise of video shopping, part deux. Not going to happen.
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