WOM Protocol, a next-gen MarTech solution that enables brands to leverage word-of-mouth recommendations, has just announced that its native WOM Token is now listed on the Liquid cryptocurrency exchange. This listing represents the fourth top-tier exchange listing for the WOM Token and the first WOM/BTC pairing.

The WOM Protocol, together with the WOM Token, provide a way to reward creators without compromising consumer trust in the content and its creators. The WOM Protocol will become the main marketing channel for brands, targeting the $335 billion annual digital marketing spend, and the main revenue stream for content platforms.