Twilio Buying Segment for Improved Customer Engagement - Channel Partners | The MarTech Alert |
Twilio is buying Segment, a startup that helps businesses track and manage customer data, for $3.2 billion. By combining the two companies, Twilio says it can deliver a single, unified view of customers’ insights. That helps companies better understand their customers to engage more effectively.

“By building the customer engagement platform of the future, Twilio will help our customers gain insights into interactions with their own end customers,” Glenn Weinstein, Twilio‘s chief customer officer, said. “We expect Twilio partners to participate in building this future, by bringing their expertise and technology to the table.”

Segment will form the data that fuels Twilio’s Engagement Cloud.