Dangers of unfettered access to personally identifiable information - The Hill | The MarTech Alert | Scoop.it
In early 2019, members of Congress began to draft agreements on addressing privacy protections and PII, which included a Consumer Data Protection Act and Data Care Act. California also moved to strengthen privacy measures; two years ago it passed the California Consumer Privacy Act of 2018. CCPA gives consumers more control over the personal information that businesses collect about them.