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Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization - MarTech Series

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization - MarTech Series | The MarTech Alert | Scoop.it
Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content management platforms using Optimizely’s industry-leading experimentation platform.
CYDigital/marteq.ios insight:

...and the second announcement.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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New Optimizely and Amazon Personalize Integration - MarTech Series

New Optimizely and Amazon Personalize Integration - MarTech Series | The MarTech Alert | Scoop.it
Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine learning algorithms to drive greater customer engagement and revenue.

CYDigital/marteq.ios insight:

First announcement...

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.