Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization - MarTech Series | The MarTech Alert | Scoop.it
Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content management platforms using Optimizely’s industry-leading experimentation platform.