Mailchimp, the integrated marketing platform explicitly aimed at small businesses, today announced the release of Smart Platform, featuring a set of enhancements reflecting an investment in data science and AI.
New tools include Creative Assistant to automate content creation; dynamic recommendations—including personalized product recommendations—based on customer performance data, as well as global industry trends; and a new customer journey builder.
Finally, marketing automation comes to Mailchimp. But it's not AI.
Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing