Mailchimp brings AI to the SMB market - MarTech Today | The MarTech Alert | Scoop.it
Mailchimp, the integrated marketing platform explicitly aimed at small businesses, today announced the release of Smart Platform, featuring a set of enhancements reflecting an investment in data science and AI.

New tools include Creative Assistant to automate content creation; dynamic recommendations—including personalized product recommendations—based on customer performance data, as well as global industry trends; and a new customer journey builder.