The MarTech Alert
1.3K views | +2 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook suspends plan to stop collecting Apple's advertising ID on iPhones | Ad Age

Facebook suspends plan to stop collecting Apple's advertising ID on iPhones | Ad Age | The MarTech Alert | Scoop.it
Social network says its mobile ad network is safe, for now, as Apple holds off on privacy update.
CYDigital/marteq.ios insight:

FYI.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook isn’t happy about Apple’s upcoming ad tracking restrictions - TechCrunch

Facebook isn’t happy about Apple’s upcoming ad tracking restrictions - TechCrunch | The MarTech Alert | Scoop.it
Apple’s upcoming operating system iOS 14 (currently in public beta) could have a big impact on publishers who work with Facebook’s ad network — at least, according to Facebook.

The company published a couple of blog posts yesterday outlining the potential impact of a major privacy change that Apple announced at WWDC — namely, the fact that Apple will explicitly ask users whether they want to opt-in before sharing the IDFA identifier with app developers, who can then use it to target ads.

In response, Facebook said it will not be collecting this data on its own apps, but it suggested that the bigger impact will be on the Facebook Audience Network, which uses Facebook data to target ads on other publishers’ websites and apps.
CYDigital/marteq.ios insight:

We need to watch how this plays out. 

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts - DMS

Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts - DMS | The MarTech Alert | Scoop.it
Targeting is an essential tool for marketers, so it’s somewhat unusual for a platform as significant as Facebook to limit ad targeting options. However, Facebook said the move to remove the superfluous ad targeting options is intended to streamline and simplify those targeting categories that aren’t redundant and that better serve advertisers. Facebook explains, “We’ve identified cases where advertisers – of all sizes and industries – rarely use various targeting options. Infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options.”

The impact on digital marketers and advertisers should be minimal, with the understanding that targeting effectively is an ongoing process and subject to change with shifts in consumer preferences and behaviors. Facebook has offered reassurances that most advertisers will feel little impact, particularly since most ad targeting options haven’t changed. In the instances where advertisers do need assistance, “[Facebook] will guide advertisers to options that are similar to ones that have been removed and that should provide comparable performance.”
CYDigital/marteq.ios insight:

Check to see if you're impacted.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

California’s landmark privacy law is Facebook’s next ‘nightmare’ - MarketWatch

California’s landmark privacy law is Facebook’s next ‘nightmare’ - MarketWatch | The MarTech Alert | Scoop.it
While navigating a mammoth advertiser boycott and potential federal antitrust charges, Facebook Inc.’s chief financial officer may be most concerned about California’s strict new privacy law.

The CCPA officially became California law on Jan. 1, and began being enforced by California Attorney General Xavier Becerra on July 1 after a six-month grace period. When asked about it near the end of the company’s earnings conference call last month, Chief Financial Officer David Wehner launched into a long discourse about its impact on advertising, the lifeblood of Facebook.

“You know, in the near term, that’s really around implementing CCPA. And in the longer term it’s more potential for further similar regulation across the globe,” Wehner said. “We’re seeing an impact to the business from CCPA today. We don’t know what the impact will be. How things play out will depend on advertiser implementation, adoption rates in terms of opting out of tracking. So there’s a lot of uncertainty as to how it plays out.”
CYDigital/marteq.ios insight:

Wow.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook unveils payments umbrella - BankingDive

Facebook unveils payments umbrella - BankingDive | The MarTech Alert | Scoop.it
Facebook on Monday revealed Facebook Financial, a new group to oversee its payment and commerce plans, Bloomberg reported. The social network put Libra co-creator David Marcus in charge of the project.
The restructuring marks Facebook's latest effort to gather its individual products and apps under a consistent umbrella. The company plans to run Facebook Pay inside all of its apps. Over the past two years, Facebook rebranded Instagram and WhatsApp so customers know the platforms are affiliated.
Marcus will continue to oversee Novi, the arm of the company that is building a digital wallet to hold the Libra cryptocurrency. He will also give input into WhatsApp's payments efforts in Brazil, where the service was suspended in June.
CYDigital/marteq.ios insight:

Watch for Libra to be the currency of choice for this initiative.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook Ad Rates Fall as Coronavirus Undermines Spending - WSJ

Facebook Ad Rates Fall as Coronavirus Undermines Spending - WSJ | The MarTech Alert | Scoop.it
Prices in Facebook’s ad auctions nonetheless plunged between February and March, according to executives at several companies that do business on the platform. The cost to put an ad in front of Facebook users 1,000 times in March dropped 15% to 20% from February, according to a recent analysis by one advertising holding company’s buying group.

The decline was 20% at 4C Insights Inc., a marketing technology company that helped brands manage $350 million in ad spending across major tech platforms including Facebook, Instagram and Twitter Inc. from January to March.

While prices were down, total ad spending on Facebook and Instagram through 4C was up 2% in March compared with February, Mr. Goldman added. Absent the pandemic, he said he would have expected month-to-month growth of at least 10%.

Facebook isn’t alone: The cost of 1,000 impressions fell 22% on Facebook sibling Instagram from February to March, Mr. Goldman said. YouTube, part of Alphabet Inc.’s Google, also saw a 15% to 20% drop in prices from February to March, according to the ad-holding buying group.
CYDigital/marteq.ios insight:

But spending continues to increase.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

No comment yet.