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Martech Platform Epsilon is Being Transformed by Publicis Groupe - Martech Cube

Martech Platform Epsilon is Being Transformed by Publicis Groupe - Martech Cube | The Marteq Alert | Scoop.it
Helping clients build first-party data and take back control of their customer relationships Building on a fast integration within the Groupe to create the product suite Epsilon PeopleCloud, already embedded in over half of Publicis Groupe's top 30 accounts Uniquely positioned for a cookie-less world with CORE ID, the industry's most stable and accurate identity offering, leveraging more than 200 million profiles
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But it's not zero party data, and that's the real solution in the age of data privacy.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Epsilon launches brand consideration metrics at individual level - MarTech Today

Epsilon launches brand consideration metrics at individual level - MarTech Today | The Marteq Alert | Scoop.it
Exclusive to MarTech Today, data-based digital marketing platform Epsilon said it has launched what it calls an “industry-first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups.

The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a brand consideration metric, defined as the percentage of consumers who, after receiving a brand message, go on to visit the brand’s website, open a brand app or email, or research the brand on a third-party website.

The primary focus is on brand consideration, rather than consideration of specific products and services. “However, we can use the insights to understand if people considering a brand browsed certain categories,” Matt Feczko, Epsilon’s VP Product Management told us. “In addition, we can measure the impact of lower-funnel sales and purchases of specific items or categories. Ultimately, we can understand how many people eventually bought tennis shoes (online or offline) from those who browsed the tennis shoe category.”
CYDigital/marteq.ios insight:

And it relies on the CORE ID, so its impervious to the elimination of cookies.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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