- Almost half of consumers (46%) said they wouldn’t register for a new account if it was too difficult to sign up.
- Consumers have a short fuse when it comes to poor digital experiences, with 35% cancelling or deleting an app if they have trouble logging in, while 32% said they would switch to a competitive service or app.
- Consumers said preventing their data from being resold to third parties is a top priority when considering app features (70%).
- Based on the survey findings, consumers 65+ gave the highest ratings overall for digital experiences, but those 18-24 are the most difficult to please. Across the globe, the Gen Z age group is most likely to delete their account (37%) or change service providers (34%) if they have a difficult login experience.
The data comes from a study completed by ForgeRock. Go here for their infographic: https://www.forgerock.com/resources/view/116630527/infographic/new-normal-vol2-infographic.pdf
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