The Blockchain & MarTech Alert
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Blockchain strategy must evolve at the same pace as technology - TechRepublic

Blockchain strategy must evolve at the same pace as technology - TechRepublic | The Blockchain & MarTech Alert | Scoop.it

"Blockchain is not one thing: It includes a range of technologies from smart contracts to tokens to consensus models. Because these products will continuously mature and become available, CIOs should plan for incremental evolution of their blockchain strategies. 

Gartner sees four phases in the evolution of blockchain technology:

  • Blockchain enabling technologies
  • Blockchain inspired
  • Blockchain complete
  • Enhanced blockchain 

The industry is currently moving out of the second phase--blockchain inspired" and into the third phase--"blockchain complete." Gartner predicts that the final phase will start by 2030."

CYDigital/marteq.io's insight:

CMOs need to seek out those blockchain solutions that are, at a minimum, blockchain inspired, as they are answers to those "pesky: challenges, e.g., data privacy.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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Blockchain: the Ten Commandments for CIOs - Finextra

8. CIOs should continue to develop proofs of concept internally as well as part of market consortiums

In order to get grip on blockchain and what it can mean for their business, CIOs should continue to develop proofs of concept to test blockchain’s business worthiness. Thereby they should take into account that different industry domains (upstream, midstream, downstream and marketing) and functional areas (such as commodity trading, cash management, supply chains and data integrity) are expected to adopt blockchain on different timelines.

For enterprise success, blockchain needs to be a consortium effort – not something that is used only internally. CIOs should be aware that the transformative nature of blockchain works across multiple levels simultaneously (process, operating model, business strategy and industry structure), and its success will depend on coordinated action across multiple companies. The way to create a multi-company blockchain consortium however is a very difficult one.
CYDigital/marteq.io's insight:

Moral of the story: engage with your CIO on testing, as it is unfamiliar territory for many, unless you're engaging with a 3rd party service provider.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech

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Get ready for blockchain to reshape society - CIO

Get ready for blockchain to reshape society - CIO | The Blockchain & MarTech Alert | Scoop.it
Blockchain technologies like distributed consensus, tokenisation, self-sovereign identification and smart contracts coupled with AI and IoT offer a means to decentralise the running of society, not just business. 

Enterprises have organised to compete in traditional societies with centralised control mechanisms. This type of organisation will struggle to be effective when it must deal with citizens and customers whose expectations will be reset by blockchain. They will expect the enterprise to respect the new power that blockchain confers on users — especially self-determination of economic value exchange at the micro level.

CIOs tell Gartner that blockchain is a technology they want to deploy. Sixty per cent expect some level of blockchain deployment within the next three years, according to the 2019 Gartner CIO survey. 
CYDigital/marteq.io's insight:

We don't know about reshaping society, but it is certainly reshaping marketing. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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