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What CCPA-affected businesses need to know about California’s next privacy initiative | ComplianceWeek

What CCPA-affected businesses need to know about California’s next privacy initiative | ComplianceWeek | The MarTech Alert | Scoop.it
Businesses with operations in California should expect their data privacy compliance obligations to get a lot more complicated next year. That’s because voters may choose to replace the California Consumer Privacy Act (CCPA)—the country’s only currently enacted data privacy law, which took effect Jan. 1—with the California Privacy Rights Act (CPRA). The Nov. 3 California state ballot asks voters to approve Proposition 24 and enact the CPRA. The law would expand the definition of sensitive personal information and add a host of new data collection, use, and storage compliance requirements for businesses, many of which are still struggling to comply with the CCPA.

In addition, Proposition 24 proposes to take regulation and enforcement of the CCPA away from the California Attorney General’s Office and place those functions in the hands of a new independent entity, the California Privacy Protection Agency (PPA).

While the CPRA would take effect Jan. 1, 2023, the new agency could begin work as soon as July 1, 2021, supported with $10 million a year in state funds. And that new agency would enforce the CCPA until the CPRA takes effect.
CYDigital/marteq.ios insight:

Consider CPRA, which will pass, to be as onerous as the GDPR. And with $10M budget, it will be enforceable via a staff of attorneys. NOTE: the new agency could start up next year, enforcing CCPA (which does not have a budget to ensure enforcement). You've been warned.

 

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Proposition to Harden California Privacy Law Will Be on Ballot - GovTech

Proposition to Harden California Privacy Law Will Be on Ballot - GovTech | The MarTech Alert | Scoop.it
The California Consumer Privacy Act is a landmark. It gives Californians greater privacy protection than consumers anywhere this side of Europe.

But it's imperfect and vulnerable to gutting by business interests working their magic in the state Legislature. So Alastair Mactaggart, the wealthy real estate investor behind the privacy law, has put up a ballot initiative to strengthen the law and inoculate it from the mischief of business lobbies.

It will appear on the November ballot as Proposition 24. MacTaggart has funded the pro-24 campaign with about $5 million of his own funds so far. Business interests so far have kept a low profile on Proposition 24, but signs have emerged that they may already be sharpening their knives against it.
CYDigital/marteq.ios insight:

Possibly more changes afoot. It's a constantly moving target, and nothing has been shown to be anything but a constantly changing environment. Multiply this by 50 states, and it's damn near impossible...unless you turn the tables and give the consumer ownership over their own data.

 

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California Consumer Privacy Act Guide | JDSupra

California Consumer Privacy Act Guide | JDSupra | The MarTech Alert | Scoop.it
The recently passed California Consumer Privacy Act of 2018 (the "CCPA") is set to create a significant new compliance burden for most businesses that collect personal information about California residents.
CYDigital/marteq.ios insight:

A nice collection of articles related to CCPA.

 

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California AG Announces CCPA Regulations are Final – And Effective Immediately - JDSupra

California AG Announces CCPA Regulations are Final – And Effective Immediately - JDSupra | The MarTech Alert | Scoop.it
California Attorney General Becerra announced Friday afternoon that the Office of Administrative Law (OAL) had approved the final CCPA regulations his office submitted to the OAL in June, and that the review process is complete.   This means that the CCPA Regulations go into effect immediately. 

CYDigital/marteq.ios insight:

We've been warned.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine

CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine | The MarTech Alert | Scoop.it
Checkbox compliance means treating data protection requirements from a legal perspective only, as a number of requirements you need to mark as “done.” Such an attitude leads to having merely paper policies that are created to demonstrate formal compliance to auditors, instead of changing processes to enhance data protection. These organizations may buy a compliance tool marketed using the keyword “CCPA,” but it turns out to be like a fire extinguisher — you installed it because you had to, but you have no idea how to actually use it.

However, regulators — and, more importantly, consumers — now expect that personal data will be treated with respect. This makes it necessary to embed privacy requirements into everyday processes. Regulators demand that compliance efforts be an integral part of an organization’s business routines and culture, not just a formal rule stated in a security policy buried in a drawer somewhere.
CYDigital/marteq.ios insight:

Go beyond CCPA by embracing extended zero-party data.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

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Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob - MarTech Today

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob - MarTech Today | The MarTech Alert | Scoop.it
Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward.

Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated with Ad Manager for desktop and mobile web visits.
“Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” wrote Vegard Johnsen, senior product manager for ads privacy and safety at Google in a blog post Thursday.
CYDigital/marteq.ios insight:

FYI.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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CCPA Puts Consumers in Charge and the Regs Should Too - MarTech Series

CCPA Puts Consumers in Charge and the Regs Should Too - MarTech Series | The MarTech Alert | Scoop.it
In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of whether or not they opt-out of the sale of their information. But the most recent modifications to the regulatory language introduce certain ambiguity that some read as empowering third parties to make that choice for them, including a small group of browser operators. 

In the latest modification, the AG issued earlier this month, however, that last sentence was struck. On first reading, some privacy advocates and others, including myself, misread that to mean that the current “Do Not Track” settings would become the defacto “Do Not Sell” settings and have the power of law. On second reading that doesn’t seem to be the case because a prohibition on tracking and a prohibition on selling are two different things. 
CYDigital/marteq.ios insight:

This will shortly be addressed by CA.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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New CA Privacy Rights Act CPRA Makes 2020 Ballot - National Law Review

New CA Privacy Rights Act CPRA Makes 2020 Ballot - National Law Review | The MarTech Alert | Scoop.it
The organization known as Californians for Consumer Privacy announced yesterday that it successfully secured enough signatures to qualify adding the California Privacy Rights Act (“CPRA”) to the state’s November 2020 ballot.  The group’s founder Alastair Mactaggart is a well-know public figure who was the driving force behind the infamous California Consumer Privacy Act of 2018 (the “CCPA”), which just went into effect in January.  We previously reported on the latest CCPA developments and litigation trends at length here. 

As of yesterday, over 900,000 signatures were secured from Californians, and still counting.  

The CPRA was introduced in order to amend the CCPA—the law, which has been widely criticized for its overbroad definitions, ambiguous language, and overall lack of clarity.  The CPRA, therefore, aims to expand the privacy rights of California residents and to further increase the companies’ compliance obligations.  
CYDigital/marteq.ios insight:

More forthcoming! Please click through to see the details.

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: https://www.marteq.io #martech #marketing #adtech

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What is GDPR and CCPA and how does it impact blockchain? | Blockchain Tech News

What is GDPR and CCPA and how does it impact blockchain? | Blockchain Tech News | The MarTech Alert | Scoop.it
Many privacy professionals view the European Union's General Data Protection Regulation as a watershed moment in the evolution of data privacy law. And this law, along with the California Consumer Privacy Act will have a big impact on blockchain.
CYDigital/marteq.ios insight:

For those unfamiliar with GDPR and CCPA, this is a good primer (part 1). Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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