The Marteq Alert
2.3K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Why PayPal Could Kickstart Bitcoin Mass Adoption - Decrypt

Why PayPal Could Kickstart Bitcoin Mass Adoption - Decrypt | The Marteq Alert | Scoop.it

Online payments giant PayPal sent shockwaves through the crypto community today, announcing that its customers will soon be able to buy, sell and spend Bitcoin and other cryptocurrencies. As well as sending the price of Bitcoin soaring, it’s being hailed as a watershed moment for the wider cryptocurrency industry.

According to Statista, the number of active PayPal user accounts reached 346 million in the second quarter of 2020. Even if the new crypto features will only be available to US residents initially, that’s still a significant number of people that will be exposed to crypto, many for the first time.


As data collected by Australian digital marketing agency E-Web Marketing shows, roughly 43% of PayPal users are from the US, while 87% of millennials in the US use PayPal for receiving and sending money. This means that at launch, around 150 million people will be able to buy, sell and spend cryptocurrencies within the familiar environment of their PayPal wallets.

CYDigital/marteq.ios insight:

If you still don't think crypto can play a role in the economy, think again. This is significant, and a watershed moment that validates cryptocurrency. All of a sudden, it's mainstream.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Is Bitcoin Legal in the USA? (2020 Update) - Decrypt

Is Bitcoin Legal in the USA? (2020 Update) - Decrypt | The Marteq Alert | Scoop.it
  • Under federal law, Bitcoin is defined as a commodity.
  • But a patchwork of state laws means that the legal status of activities associated with it varies within the US.
  • Bitcoin's legal status is currently in a state of flux in the US, and elsewhere.
  • October 2020 saw the release of the US Attorney General's "Cryptocurrency Enforcement Framework", which noted that cryptocurrencies such as Bitcoin are “vitally important” to the US and its allies, as long as it “does not imperil” public safety. It also stated that private industry, regulators and elected officials will "need to take steps to ensure cryptocurrency is not used as a platform for illegality." Exactly what those steps are, are unclear; nevertheless, the fact that the report highlights the "transformative potential" of cryptocurrency suggests that an outright ban on Bitcoin is off the cards.
CYDigital/marteq.ios insight:

An excellent review of the to-date status of crypto and Bitcoin. The SEC rules the roost when it comes to creating your own cryptocurrency. The paths are very clear as to what you can and cannot do within the U.S., and the use of crypto as the means of a digital reward is very promising.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Enterprise vs. Consumer Adoption of BSV | Paul Rajchgod

Enterprise vs. Consumer Adoption of BSV | Paul Rajchgod | The Marteq Alert | Scoop.it
What is this great debate? It is ‘enterprise vs. consumer adoption’ of BSV. Which will be the driving force? Is one more important than the other?
It doesn’t take many scratches at the surface to see that like so many things in life, this too is nuanced. If you look at many of the enterprises, apps, wallets, projects, etc. building and working on the BSV blockchain today, one business you might think of as consumer-facing is actually, at heart, for enterprises, and another enterprise platform is ultimately designed for consumers.

Let’s talk about TonicPow, the peer-to-peer digital advertising system that uses the BSV blockchain. Individuals can earn Bitcoin for promoting products and services they like to their social media followers, and businesses use TonicPow’s tools to create flexible, incentive-based ad campaigns. In all cases, Bitcoin micro-transactions sit in the middle, so as TonicPow usage grows, so will consumer and enterprise adoption.
CYDigital/marteq.ios insight:

For a quick primer on BSV v. Bitcoin, go here: https://www.finivi.com/whats-the-difference-bitcoin-cash-sv/. But to answer the question, which is applicable to either Bitcoin or BSV, it's both.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.